Bristol City Council wants to reduce the amount of alcohol consumed by its citizens. The council hires an economist who calculates that the price elasticity of demand for alcohol is -0.4. If the city council wants to reduce the amount of alcohol consumed by 2%, by how much should they raise the price of alcohol? a) £0.8 b) £5.0 c) 0.8% d) 5.0%

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter6: Simple Pricing
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Bristol City Council wants to reduce the amount of alcohol consumed by its citizens. The council hires an economist who calculates that the price elasticity of demand for alcohol is -0.4. If the city council wants to reduce the amount of alcohol consumed by 2%, by how much should they raise the price of alcohol?

a) £0.8

b) £5.0

c) 0.8%

d) 5.0%

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