Bliss Bar is a company that sells deluxe chocolate and candy bars based in Illinois. The company is considering launching a new product line featuring protein bars coated with their deluxe chocolate flavors. Bliss Bar has spent $75,000 developing a new protein bar line as a part of the company’s product diversification plan. It also spent another $40,000 for market research on flavors to produce.  Based on market research, Bliss Bar expects to sell 1,200,000 protein bars at a price of $2.45 per unit over each of the next six years, with an expected annual growth of 3% in sales volume. The variable costs per unit are $0.80, and the annual fixed costs are $30,000. Bliss Bar estimates that the net working capital will be 8% of next year’s sales. Assume all net working capital will be recovered at the end of the project. The launch of this new product line is expected to cannibalize the sales of an existing candy bar, Choco-O! by 10,000 units per year. Choco-O! is sold at a price of $2 per unit and has variable costs of $0.50 per unit. To expand production capacity for this new product line, Bliss Bar is required to have an initial investment of $700,000 in factory equipment. The equipment will be depreciated straight-line for six years and is expected to have a $125,000 salvage value  (not $0) at the end of its useful life. Based on the accounting department’s best estimate, Bliss Bar can sell the factory equipment for $180,000 at the end of year 6. The company’s tax rate is 20%, and its cost of capital is 7.6%. However, the finance team suggests that the appropriate project discount rate should be higher as the company has no prior experience in making protein bars. The current market premium is 7%, and the risk free rate is 4%. Bliss Bar’s beta is 1.2, and the project is deemed to be 3 times riskier. If the acquired factory equipment is disposed at the end of year 3 at $500,000, what will be the after-tax cash flows related to this disposal? What will be the book value of the factory equipment at the end of year 2? What will be the NPV of this new product line? What will be the IRR of this new product line if the project is deemed to be 2.5 times riskier instead of 3 times?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Bliss Bar is a company that sells deluxe chocolate and candy bars based in Illinois. The company is considering launching a new product line featuring protein bars coated with their deluxe chocolate flavors. Bliss Bar has spent $75,000 developing a new protein bar line as a part of the company’s product diversification plan. It also spent another $40,000 for market research on flavors to produce. 

Based on market research, Bliss Bar expects to sell 1,200,000 protein bars at a price of $2.45 per unit over each of the next six years, with an expected annual growth of 3% in sales volume. The variable costs per unit are $0.80, and the annual fixed costs are $30,000. Bliss Bar estimates that the net working capital will be 8% of next year’s sales. Assume all net working capital will be recovered at the end of the project.

The launch of this new product line is expected to cannibalize the sales of an existing candy bar, Choco-O! by 10,000 units per year. Choco-O! is sold at a price of $2 per unit and has variable costs of $0.50 per unit.

To expand production capacity for this new product line, Bliss Bar is required to have an initial investment of $700,000 in factory equipment. The equipment will be depreciated straight-line for six years and is expected to have a $125,000 salvage value  (not $0) at the end of its useful life. Based on the accounting department’s best estimate, Bliss Bar can sell the factory equipment for $180,000 at the end of year 6.

The company’s tax rate is 20%, and its cost of capital is 7.6%. However, the finance team suggests that the appropriate project discount rate should be higher as the company has no prior experience in making protein bars. The current market premium is 7%, and the risk free rate is 4%. Bliss Bar’s beta is 1.2, and the project is deemed to be 3 times riskier.

If the acquired factory equipment is disposed at the end of year 3 at $500,000, what will be the after-tax cash flows related to this disposal?

What will be the book value of the factory equipment at the end of year 2?

What will be the NPV of this new product line?

What will be the IRR of this new product line if the project is deemed to be 2.5 times riskier instead of 3 times?

 

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