Between Telsa and NIKE which innovation seems to hold the most promise for commercial success and why?
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Between Telsa and NIKE which innovation seems to hold the most promise for commercial success and why?
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- Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)With COVId-19 in full swing, the app based food delivery business has flourished in Bangladesh, with Food Panda holding a commanding lead in the market share. How can Food Panda retain its lead in terms of market share? Discuss in the light of any three of the Porter’s Five Forces that you deem to be the most appropriate?Disruption is a concept of innovation and disruptive innovations have been changing the landscape of modern economies. You need to: 1. Explain Disruptive Innovation. 2. Choose an industry of Pakistan and identify disruptive innovative brands of Pakistan 3. Choose another developed country and identify the disruptive innovative brands in the same industry you selected in this country 4. Compare the disruptive innovative brands of the both countries. You need to compare the past performance, future growth prospects, and financial situation of the brands.
- Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose. In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?How do Nike's products compare to New Balance in term of choices, quality and price?
- What is Dell's strategy for success in the market place? Does the company rely primarily on consumer intimacy, operational excellence, or product leadership consumer proposition?How do Nike's products compare to New Balance in terms of choices, quality and price?What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand?