Beau Company sells Products Ducks and Geese. Last year, Beau sold 60,000 units of Ducks and 74,000 units of Geese. Related data are as follows: Product Unit Selling Price Unit Variable Cost Unit Contribution Margin Ducks $65 $42 $23 Geese  $86   $65 $21 ​ Determine the following: a.  Beau Co.’s sales mix b.  Beau Co.’s unit selling price of E. c.  Beau Co.’s unit contribution margin of E d.  Beau Co.’s break-even sales in units of E assuming that last year’s fixed costs were $42,000 e. What is the purpose and use of a sales mix?  How is a sales mix used to make managerial decisions? What changes could be made for a better outcome?  How could you increase profitability?

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter7: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 46E: Lotts Company produces and sells one product. The selling price is 10, and the unit variable cost is...
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Beau Company sells Products Ducks and Geese. Last year, Beau sold 60,000 units of Ducks and 74,000 units of Geese. Related data are as follows:

Product

Unit Selling Price

Unit Variable Cost

Unit Contribution Margin

Ducks

$65

$42

$23

Geese

 $86

  $65

$21

Determine the following:
a.  Beau Co.’s sales mix
b.  Beau Co.’s unit selling price of E.
c.  Beau Co.’s unit contribution margin of E
d.  Beau Co.’s break-even sales in units of E assuming that last year’s fixed costs were $42,000
e. What is the purpose and use of a sales mix?  How is a sales mix used to make managerial decisions? What changes could be made for a better outcome?  How could you increase profitability?

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