Answer the given problem using the Customer Lifetime Value ( CLV) formula. Explain your answer The average sale for the boutique clothing retailer, Bellissi, is 50, and the average customer shops with them three times per year for two years. What is the lifetime value of this customer? After calculating the cost of goods sold ( COGS), overhead, marketing, and all other administrative expenses, Bellissi's profit margin is 20%

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter15: Using Management And Accounting Information
Section: Chapter Questions
Problem 24CC
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Answer the given problem using the Customer Lifetime Value ( CLV) formula. Explain your answer

The average sale for the boutique clothing retailer, Bellissi, is 50, and the average customer shops with them three times per year for two years. What is the lifetime value of this customer?

After calculating the cost of goods sold ( COGS), overhead, marketing, and all other administrative expenses, Bellissi's profit margin is 20%.

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