ANALYSING THE CURRENT PERFORMANCE OF THE BUSINESS a) Having learnt your course in Logistics Performance Measures explain to the board: i. What does concept “Performance” refer to and,
ANALYSING THE CURRENT PERFORMANCE OF THE BUSINESS a) Having learnt your course in Logistics Performance Measures explain to the board: i. What does concept “Performance” refer to and,
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
3. ANALYSING THE CURRENT PERFORMANCE OF THE BUSINESS
a) Having learnt your course in Logistics Performance Measures explain to the board:
i. What does concept “Performance” refer to and,
ii. illustrate your understanding of the Common Elements of Performance Management using a relevant example from this RCL case study
b) Submit an assessment using the scale below
Scale:
Does not meet expectations
Meets some of the expectations
Meets and/or exceed all or some
expectations
Levels of performance management
Questions that the performance
management levels aim to answer
Your
Assessment based on the Scale
Your reasoning on the assessment
Examples in the case
study to
support your assessment
1. Strategic performance management
Is the strategy being implemented to achieve the organisational objectives?
Is the organisation delivering the expected
results?
Levels of performance management
Questions that the performance
management levels aim to answer
Your
Assessment based on the Scale
Your reasoning on the assessment
Examples in the case
study to
support your assessment
2. Operational performance management
Is each department meeting the targets?
How are operational activities supporting the organizational strategy?
Are activities and projects efficient enough or is
optimization necessary?
3. Individual operational performance
management
How are individuals
performing?
a. Use the scale below to evaluate RCL's performance across the various levels of performance.
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