An international soft drink company has a signature soft drink that it sells all over the world. Over the years, the company has developed a global reputation and is well known for corporate social responsibility. The company focuses on educating children, empowering women and in reducing waste in India, the company sells a version of the soft drinks that complies with indian food and health regulations. The soft drink company is obeying the law in India. But it is less healthy than the drink sold in the European market where the law is stricter, Globally, the company spends lot of money in advertising the product as a healthier option of soft drink. In India, some studies reported that the usage of this soft drink can lead to many diseases such as obesity and cancer. The international company has not done any measures to find out the harmful effects of this soft drink in India. Questions 1. Discuss the ethical issues involved in this case study. 2. What would be the options available for the soft drink company in such a situation? 3. What should the Government of India do in this situation and why? 4. What are your suggestions to the company ?

An international soft drink company has a signature soft drink that it sells all over the world. Over the years, the company has developed a global reputation and is well known for corporate social responsibility. The company focuses on educating children, empowering women and in reducing waste in India, the company sells a version of the soft drinks that complies with indian food and health regulations. The soft drink company is obeying the law in India. But it is less healthy than the drink sold in the European market where the law is stricter, Globally, the company spends lot of money in advertising the product as a healthier option of soft drink. In India, some studies reported that the usage of this soft drink can lead to many diseases such as obesity and cancer. The international company has not done any measures to find out the harmful effects of this soft drink in India. Questions 1. Discuss the ethical issues involved in this case study. 2. What would be the options available for the soft drink company in such a situation? 3. What should the Government of India do in this situation and why? 4. What are your suggestions to the company ?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter17: Advertising And Public Relations

Section17.2: Greenwashing Harms Companies And Consumers

Problem 1C

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