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- 4-9. What two challenges must marketers overcome when marketing to Hispanic consumers?What is the fastest-growing racial/ethnic minority group inthe United States? What types of things do marketers need toknow about this group to sell successfully to these consumers?1. It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product being sold. 2. SEGMENTS who are motivated by a need for NOVELTY and a need to be DIFFERENT. 3. In social marketing, these benefits come in the form of pledge, recognition, and/or appreciation acknowledging the adoption of a desired behavior.
- Describe a consumption subculture towhich you belong. How does it affectyour consumption behavior? How do marketersattempt to influence your behavior with respect tothis subculture?DESCRIBE GENERATION Z. WHAT DIFFERENTIATES GENZERS FROM OTHER DEMOGRAPHIC GROUPS,SUCH AS BODY BOOMERS,GENERATION X,AND MILLENNIALSWhy is population growth an important conceptfor marketers?
- What are the basic principles that should befollowed in marketing to an African Americanmarket segment?Why is the concept of acculturation important to marketerswho want to target such groups as Hispanic, Asian, or AfricanAmerican consumers?Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?
- What are the opportunities and challenges facingmarketers that are targeting the lucrative Hispanicmarket through online and mobile marketing?In terms of Cotton Incorporated’s five greenconsumer segments for apparel, their purchasemotivations, and their demographics, describe atarget market for PatagoniaWhat is subculture? Describe at least two subcultures towhich you belong and identify any reference groups thatmight influence your consumption behaviour.