An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement ($) 1800 900 400 Audience per advertisement 108,000 43,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 8. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 48% of total number of advertisement. and at least 18% of the total number of advertisements should occur on television. The weekly advertising budget is $23300. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following budget constrain: aT - bN + cR < 23300 What is the value of b? Remember: The answer box can not accept anv text Save All Ansi
An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement ($) 1800 900 400 Audience per advertisement 108,000 43,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 8. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 48% of total number of advertisement. and at least 18% of the total number of advertisements should occur on television. The weekly advertising budget is $23300. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following budget constrain: aT - bN + cR < 23300 What is the value of b? Remember: The answer box can not accept anv text Save All Ansi
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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