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An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 - not at all, 10 – very). Which analysis method should the researchers use?

An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 - not at all, 10 – very). Which analysis method should the researchers use?

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter4: Equations Of Linear Functions
Section4.5: Correlation And Causation
Problem 15PPS
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Question 4 An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 – not at allI, 10 – very). Which analysis method should the researchers use? O MANOVA O Three-way ANOVA O Repeated measures ANOVA O ANCOVA
Transcribed Image Text:Question 4 An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 – not at allI, 10 – very). Which analysis method should the researchers use? O MANOVA O Three-way ANOVA O Repeated measures ANOVA O ANCOVA
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