A(n) _____ refers to a company that designs goods or services to meet specified needs.     vendor   manufacturer   service representative   wholesaler   retailer

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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A(n) _____ refers to a company that designs goods or services to meet specified needs.
 
 
vendor
 
manufacturer
 
service representative
 
wholesaler
 
retailer
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Introduction

Marketing intermediaries refers to a middleman in the supply chain that assists in the flow of goods and services from producer to consumer. A business organization may sell the goods or services directly to the customers or with the help of marketing intermediaries.
These help the business firms in selling and delivering goods and services to the end consumer. Distribution of goods and services takes place through marketing intermediaries or distribution channels. 

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