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"Advertising is best suited for achieving narrowly defined communications objectives." Discuss this statement.
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- “Explain at least five different “Functions of Marketing” to any local company of your choice.From a marketing strategy and customer intimacy perspective, to what extent do you believe companies ‘know the business they are in?Think about how marketing might have evolved ten years ago if big data and predictive analytics had been around. How come this is the case?
- Branding involves creating and communicating a unique image and theme for a product in the consumers' mind. Does successful branding increase Market Power?How does advertising help firms? In which market would you expect firms to use advertise mostly, monopoly, perfect competition or monopolistic competition? Explain.Identify the different advertising objectives? Provide examples of brand advertisement for each one of them with links of advertisement and why the ad matches the objective.
- The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing. Explain how Coca Cola uses Holistic marketing concept.Summarize the six components of a marketing plan.Given a description of a company's marketing mix, classify the elements of the marketing mix and the category of marketing.