Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national organization of college business school teachers she represents. There are three hotels from which to choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec- tion are ambiance, location (based on safety and walking distance to attractions and restaurants), and cost to the organization. Following are the pairwise comparisons she has developed that indi- cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria: Ambiance Hotel Cheraton Milton Harriott Cheraton 1 1/2 1/5 Milton 1/3 Harriott 5 3 1 Location Hotel Cheraton Milton Harriott Cheraton 1 5 3 Milton 1/5 1 1/4 Harriott 1/3 1 Cost Hotel Cheraton Milton Harriott Cheraton 1 2 5 Milton 1/2 1 2 Harriott 1/5 1/2 Criterion Ambiance Location Cost Ambiance 2 4 Location 1/2 1 3 Cost 1/4 1/3 Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to hold the meeting.

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Author:WINSTON, Wayne L.
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Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national
organization of college business school teachers she represents. There are three hotels from which
to choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec-
tion are ambiance, location (based on safety and walking distance to attractions and restaurants),
and cost to the organization. Following are the pairwise comparisons she has developed that indi-
cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria:
Ambiance
Hotel
Cheraton
Milton
Harriott
Cheraton
1
1/2
1/5
Milton
1/3
Harriott
5
3
1
Location
Hotel
Cheraton
Milton
Harriott
Cheraton
1
5
3
Milton
1/5
1
1/4
Harriott
1/3
1
Transcribed Image Text:Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national organization of college business school teachers she represents. There are three hotels from which to choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec- tion are ambiance, location (based on safety and walking distance to attractions and restaurants), and cost to the organization. Following are the pairwise comparisons she has developed that indi- cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria: Ambiance Hotel Cheraton Milton Harriott Cheraton 1 1/2 1/5 Milton 1/3 Harriott 5 3 1 Location Hotel Cheraton Milton Harriott Cheraton 1 5 3 Milton 1/5 1 1/4 Harriott 1/3 1
Cost
Hotel
Cheraton
Milton
Harriott
Cheraton
1
2
5
Milton
1/2
1
2
Harriott
1/5
1/2
Criterion
Ambiance
Location
Cost
Ambiance
2
4
Location
1/2
1
3
Cost
1/4
1/3
Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to
hold the meeting.
Transcribed Image Text:Cost Hotel Cheraton Milton Harriott Cheraton 1 2 5 Milton 1/2 1 2 Harriott 1/5 1/2 Criterion Ambiance Location Cost Ambiance 2 4 Location 1/2 1 3 Cost 1/4 1/3 Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to hold the meeting.
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