Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national organization of college business school teachers she represents. There are three hotels from which to choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec- tion are ambiance, location (based on safety and walking distance to attractions and restaurants), and cost to the organization. Following are the pairwise comparisons she has developed that indi- cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria: Ambiance Hotel Cheraton Milton Harriott Cheraton 1 1/2 1/5 Milton 1/3 Harriott 5 3 1 Location Hotel Cheraton Milton Harriott Cheraton 1 5 3 Milton 1/5 1 1/4 Harriott 1/3 1 Cost Hotel Cheraton Milton Harriott Cheraton 1 2 5 Milton 1/2 1 2 Harriott 1/5 1/2 Criterion Ambiance Location Cost Ambiance 2 4 Location 1/2 1 3 Cost 1/4 1/3 Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to hold the meeting.
Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national organization of college business school teachers she represents. There are three hotels from which to choose the Cheraton, the Milton, and the Harriott. The criteria she is to use to make her selec- tion are ambiance, location (based on safety and walking distance to attractions and restaurants), and cost to the organization. Following are the pairwise comparisons she has developed that indi- cate her preference for each hotel for each criterion and her pairwise comparisons for the criteria: Ambiance Hotel Cheraton Milton Harriott Cheraton 1 1/2 1/5 Milton 1/3 Harriott 5 3 1 Location Hotel Cheraton Milton Harriott Cheraton 1 5 3 Milton 1/5 1 1/4 Harriott 1/3 1 Cost Hotel Cheraton Milton Harriott Cheraton 1 2 5 Milton 1/2 1 2 Harriott 1/5 1/2 Criterion Ambiance Location Cost Ambiance 2 4 Location 1/2 1 3 Cost 1/4 1/3 Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to hold the meeting.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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