CPM Marketing Dashboard According to the Marketing Dashboard above, the CPM for USA Today would be approximately Multiple Choice $120. $165. $53. $132. $229. Media AlternativeCost of AdAudienceCost perSizeThousandImpressionsTime (magazine)$ 265,1002,000,000USA Today$ 199,000866,791(newspaper)Super Bowl$5,250,00098,200,000(television)CPM Marketing DashboardAccording to the Marketing Dashboard above, the CPM for USA Today would be approxi

The cost per thousand impressions can be calculated as - cost of Ad / audience size

Answered: According to the Marketing Dashboard…

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Marketing

According to the Marketing Dashboard above, the CPM for USA Today would be approximately

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

CPM Marketing Dashboard

According to the Marketing Dashboard above, the CPM for USA Today would be approximately

Multiple Choice

$120.
$165.
$53.
$132.
$229.

Media Alternative
Cost of Ad
Audience
Cost per
Size
Thousand
Impressions
Time (magazine)
$ 265,100
2,000,000
USA Today
$ 199,000
866,791
(newspaper)
Super Bowl
$5,250,000
98,200,000
(television)
CPM Marketing Dashboard
According to the Marketing Dashboard above, the CPM for USA Today would be approxi

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