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- Question 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations. (b) Suggests THREE (3) recommendations, how marketers can make service “tangible”. You are required to use a service-dominant brand/company to establish the justifications.Quantitative Methods II - Question 1A. Please answer 1, ii, iii, iv. Thank youQuestion 2 It has been proven that Customer Loyalty is essential to an organization maintaining a competitive advantage. A. Give a suitable definition for customer loyalty. B. Discuss any FOUR (4) strategies that organizations can use to develop customer Loyalty. C. Discuss the THREE (3) types of turnoff that customers may experience, giving specific example of each turnoff.
- Question No 3: Rectify the error if any in the following in-text citation based on APA guidelines. Perceived risk, which is defined as an individual’s degree of expected uncertainty associated with the result of using a certain technology (Tan and Lau, 2016). It includes five main groupings: service performance, monetary, time, societal and security risks (Jacoby and Kaplan, 1972; Mha, 2015). Perceived risks in turn increase consumer hesitation and generate negative attitudes toward a service (Kalaiarasi and Srividya, 2012). This breeds a sense of anxiety and unease that in turn decreases the perceived value and usefulness of a technology, thereby diminishing adoption intentions (Kumar, Arcand, Tai, 2012). Indeed, as stated by (Kazi and Mannan, 2013), electronic banking applications are associated with high perceived risks because consumers fear the exchange of personal financial information and services through online applications Moreover, studies have indicated that a high…Seven Essential Elements of An Effective Compliance Program include: Question 21 options: A-Establishing Compliance Standards of Conduct and Procedures B-Overall Compliance Program Oversight C-Due Care in Delegation of Authority D-Monitoring and Auditing Systems E-All of the AboveQuantitative Methods II - Question 1B. Please answer 1, ii, iii. Thank you
- QUESTION 33 Customer behavior is a broader term than consumer behavior, covering both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. O True O False QUESTION 34 Customer behavior is a subset of consumer behavior. O True O FalseQuestion 2 It is important for companies to eliminate ways in which customers are turned off, and build loyal customers instead. A. Explain, using examples, how an understanding of ONE (1) of the laws of service can aid in building customer loyalty. B. With the help of appropriate examples, explain THREE (3) strategies that can lead to customer loyalty.QUESTION 83 Once a customer has evaluated alternatives and made a choice, three basic issues are left: where to buy, how to pay for it, and: a. how to lower risk. b. what options are available. c. what is the rationale for purchase. d. when to buy it. QUESTION 84 You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO. Which of the following is NOT a possibility your team should consider? a. The team could have gotten a better definition of what the CEO wanted to know before beginning the research b. The team could have hired an outside agency to do the research instead of doing it themselves. c. The team could have started at the end and worked…
- QUESTION 42 Which of the following is not an area of focus in measuring social return on investment? Appreciation of deadweight. Materiality. Employee engagement. Stakeholder engagement.Requirement 2: E-business revenue model Describe the value proposition of the e-business model. Describe the revenue model of the organization. Online marketplace structure (multichannel, click, bricks-&-mortar, etc.) Market segment Revenue generating strategy (pricing strategy, product strategy, etc.) o Marketplace structure (intermediary-based, auction, location of trade, etc.)What does research suggest about the relative cost of retaining current customers versus acquiring new customers? Question options: Acquiring new customers costs roughly the same as retaining current ones. Acquiring new customers can cost several times as much as retaining current ones. Acquiring new customers costs slightly less than retaining current ones. Retaining current customers can cost several times as much as acquiring new ones. Acquiring new customers costs slightly more than retaining current ones.