a. Create a solver model and find the optimal solution to help SP develop a distribution plan that will minimize costs to supply the customers' demand. (Enter your answers in terms of cost per 1,000 lbs and shipment quantities per 1,000 lbs. Round your answers to the nearest whole number.) From/To Philadelphia Atlanta St. Louis Salt Lake City From/To Philadelphia Atlanta St. Louis Salt Lake City Received NYC NYC 529 Combined Costs Per 1,000 lbs. Birmingham Terre Haute Solution (x 1,000 lbs.) Birmingham Terre Haute 418 929 Dallas Dallas 604 Spokane Spokane 329 San Diego San Diego 404

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
Problem 1VC
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a. Create a solver model and find the optimal solution to help SP develop a distribution plan that will minimize costs to supply the
customers' demand. (Enter your answers in terms of cost per 1,000 lbs and shipment quantities per 1,000 lbs. Round your answers
to the nearest whole number.)
From/To
Philadelphia
Atlanta
St. Louis
Salt Lake City
From/To
Philadelphia
Atlanta
St. Louis
Salt Lake City
Received
NYC
NYC
529
CombinedCosts Per 1,000 lbs.
Birmingham Terre Haute
Solution (* 1,000 lbs.)
Birmingham Terre Haute
418
929
Dallas
Dallas
604
Spokane
Spokane
329
San Diego
San Diego
404
Transcribed Image Text:a. Create a solver model and find the optimal solution to help SP develop a distribution plan that will minimize costs to supply the customers' demand. (Enter your answers in terms of cost per 1,000 lbs and shipment quantities per 1,000 lbs. Round your answers to the nearest whole number.) From/To Philadelphia Atlanta St. Louis Salt Lake City From/To Philadelphia Atlanta St. Louis Salt Lake City Received NYC NYC 529 CombinedCosts Per 1,000 lbs. Birmingham Terre Haute Solution (* 1,000 lbs.) Birmingham Terre Haute 418 929 Dallas Dallas 604 Spokane Spokane 329 San Diego San Diego 404
Problem 15-9 (Algo)
Sycamore Plastics (SP) is a manufacturer of polyethylene plastic pellets used as a raw material by manufacturers of plastic goods
around the U.S. SP currently operates four manufacturing centers in Philadelphia, PA; Atlanta, GA; St. Louis, MO; and Salt Lake City, UT.
The plants have different capacities and production costs as indicated in the table below.
PLANT
Philadelphia
Atlanta
St. Louis
Salt Lake City
FROM/TO
SP currently has six contract customers located in New York City; Birmingham, AL; Terre Haute, IN; Dallas, TX; Spokane, WA; and San
Diego, CA. Transportation costs between the plants and various customers, as well as contracted demand from each customer, are
shown in the table below.
Philadelphia
TRANSPORT COSTS PER 1,000 LBS.
BIRMINGHAM TERRE HAUTE DALLAS
$54
$58
44
60
KITTITI
62
52
73
69
929
Atlanta
St. Louis
Salt Lake City
MAXIMUM CAPACITY
(x 100,000 LBS.)
8.4
9.3
12.2
10.2
Total Demand
(x 1,000 lbs.)
NYC
$47
57
59
74
PROD. COST
(PER 1,000 LBS.)
$329.00
$279.00
529
$309.00
$254.00
418
$64
61
56
59
604
SPOKANE SAN DIEGO
$69
71
56
49
329
$88
85
73
63
404
Transcribed Image Text:Problem 15-9 (Algo) Sycamore Plastics (SP) is a manufacturer of polyethylene plastic pellets used as a raw material by manufacturers of plastic goods around the U.S. SP currently operates four manufacturing centers in Philadelphia, PA; Atlanta, GA; St. Louis, MO; and Salt Lake City, UT. The plants have different capacities and production costs as indicated in the table below. PLANT Philadelphia Atlanta St. Louis Salt Lake City FROM/TO SP currently has six contract customers located in New York City; Birmingham, AL; Terre Haute, IN; Dallas, TX; Spokane, WA; and San Diego, CA. Transportation costs between the plants and various customers, as well as contracted demand from each customer, are shown in the table below. Philadelphia TRANSPORT COSTS PER 1,000 LBS. BIRMINGHAM TERRE HAUTE DALLAS $54 $58 44 60 KITTITI 62 52 73 69 929 Atlanta St. Louis Salt Lake City MAXIMUM CAPACITY (x 100,000 LBS.) 8.4 9.3 12.2 10.2 Total Demand (x 1,000 lbs.) NYC $47 57 59 74 PROD. COST (PER 1,000 LBS.) $329.00 $279.00 529 $309.00 $254.00 418 $64 61 56 59 604 SPOKANE SAN DIEGO $69 71 56 49 329 $88 85 73 63 404
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