a. Calculate the productivity in terms of revenue per dollar of input. (Round your intermediate calculations and final answers to 2 decimal places.) Productivity (Revenue per Dollar Input) Approach Current Company A Company B b. Which option would have the highest productivity in terms of revenue per dollar of input? Company A O Company B Current

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Problem 2-8 (Static)
A property title search firm is contemplating using online software to increase the productivity of the researcher performing the search.
Currently, an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of
$400. Company A's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B's
software would reduce the average search time by 12 minutes at a cost of $3.60 per search.
a. Calculate the productivity in terms of revenue per dollar of input. (Round your intermediate calculations and final answers to 2
decimal places.)
Productivity
(Revenue per
Dollar Input)
Approach
Current
Company A
Company B
b. Which option would have the highest productivity in terms of revenue per dollar of input?
O Company A
O Company B
O Current
Transcribed Image Text:Problem 2-8 (Static) A property title search firm is contemplating using online software to increase the productivity of the researcher performing the search. Currently, an average of 40 minutes is needed to do a title search. The researcher cost is $2 per minute. Clients are charged a fee of $400. Company A's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. a. Calculate the productivity in terms of revenue per dollar of input. (Round your intermediate calculations and final answers to 2 decimal places.) Productivity (Revenue per Dollar Input) Approach Current Company A Company B b. Which option would have the highest productivity in terms of revenue per dollar of input? O Company A O Company B O Current
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