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- Shack Homebuilders Limited is evaluating a new promotional campaign that could increase home sales. Possible outcomes and probabilities of the outcomes are shown next. Possible Outcomes AdditionalSales in Units Probabilities Ineffective campaign 30 0.40 Normal response 110 0.40 Extremely effective 120 0.20 Compute the coefficient of variation. (Do not round intermediate calculations* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…. Define the uncertain variable cells?
- STAT 382 (page 3 of 10)-Google Chrome arn.squ.edu.om/mod/quiz/attempt.php?attempt D17403728icmid 8666708page-2 E-LEARNING SYSTEM (ACADEMIC) me Series forecasting for Business || Spring21 Time left 0:30:09 stion The predicted monthly sales for a company over the first six months of 2010 are 360, 385, 275, 300, 312, and 307. Find the standard deviation. put of O A. 33.74 O B. 41.04 O C. 40.72 O D. 41.72 IOUS PAGE NEXT PAGECreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?
- In 1996, McDonald’s (MD) launched Campaign 55, reducing the prices ofits “flagship” sandwiches with the objective of regaining market share. Beforethe launch, suppose MD’s management envisioned two possible outcomes: astrong customer response or a weak response. Industry experts were notvery optimistic about the campaign. They assessed the probability of a strong response to be .40. MD predicted an expected profit of $50 million if theresponse proved to be strong. If the immediate customer response was weak,management believed that all was not lost. If MD could persuade themajority of its franchisees to back and help fund the campaign, the resultingprofit would be $20 million. However, if the majority rose up against thecampaign, the red ink would fly, and McDonald’s profit would be -$100million. MD considered these two outcomes to be equally likely.a. Given these assessments, construct a decision tree to determine MD’sexpected-profit-maximizing course of action.b. Suppose that MD has…O Login S Schoology O Werekoze by Sociel Mula V Deshboard |Kha hayscisd. schoology.com/common assessmont-delivery/start/56003126912aclion-oaresume&subm sionld=747 O Lehman Bookmarks G Image result for fan.. G Image result for fan. S Aware Q3: Internal Ballistics INDIVIDUAL v characteristics are those that help narrow down to a specific individual/item. DELL1. Explain the hypotheses of H1, H2 and H3.
- a)WhyshouldHRMconducta“BackgroundInvestigation”duringselectionprocess?Figure 1 shows the general discriminatory test for health status prediction. "Perfect test cut-off True negative; TN (specificity) True positive; TP (sensitivity) False negative (FN) False positive (FP) Healthy Sick (a) Test cut-off Moving cut-off to left reduces false negatives (higher specificity) at cost of reduced sensitivity Moving cut-off to right reduces false positives (higher sensitivity) at cost of reduced specificity TN TP FN FP Healthy Sick (b) Figure 1. The Discriminatory Test with (a) A Good Discrimination Test Cut-off, and (b) A Bad Discrimination Test Cut-off i. What is your next action, if you obtain a perfect discriminatory test result (where both false negative and false positive rate are near zero) during model training? Justify your action. ii. In which phase of machine learning methodology do you move the test cut-off point as shown in Figure 1(b)? Justify why you should do that.Assume that two firms are competing for market share for a particular product. Each firm is considering what promotional strategies (no promotion, moderate promotion or heavy promotion) to employ for the coming period. The market research team of firm A develop the following data for varying degree of promotions.i. No promotion, moderate promotion and heavy promotion for both firms will result in no change in the percentage of their market sharesii. Firm A with no promotion: its market share will show 5% decline in its market share when firm B uses moderate promotion and 10% decline when firm B uses heavy promotion iii. Firm A using moderate promotion: its market share will increase by 12%when firm B chooses no promotion and 6% growth will be recorded when firm B uses heavy promotion.iv. Firm A using heavy promotion: its market share will increase by 14 when firm B uses no promotion and 9% when firm B uses moderate promotion. Based on the forgoing information, - Develop a payoff matrix…