A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use an 8 percent discount rate. Customer A: Customer B: Customer B ✓ Avg. Annual Sales $12,500 $26,000 Do not round intermediate calculations. Round your answers to the nearest dollar. NPV (Customer A): $ NPV (Customer B): $ What do you recommend? Avg. Profit Margin 10% 20% is more important. Expected Lifetime 5 years 9 years

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter3: Cost Behavior
Section: Chapter Questions
Problem 5CE: Refer to Cornerstone Exercise 3.4 for data on Dohini Manufacturing Companys purchasing cost and...
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A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two
customers are shown below. Use customer lifetime value to determine the importance of each customer. Use an 8 percent
discount rate.
Avg. Annual Sales Avg. Profit Margin
10%
$12,500
$26,000
20%
Do not round intermediate calculations. Round your answers to the nearest dollar.
NPV (Customer A): $
NPV (Customer B): $
What do you recommend?
Customer B ✓
Customer A:
Customer B:
is more important.
Expected Lifetime
5 years
9 years
Transcribed Image Text:A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use an 8 percent discount rate. Avg. Annual Sales Avg. Profit Margin 10% $12,500 $26,000 20% Do not round intermediate calculations. Round your answers to the nearest dollar. NPV (Customer A): $ NPV (Customer B): $ What do you recommend? Customer B ✓ Customer A: Customer B: is more important. Expected Lifetime 5 years 9 years
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