A survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below. Determine a conclusion. V the null hypothesis. There V of a difference between B2B marketers and B2C marketers in the proportion of the business social media tool. b. Find the p-value in (a) and interpret its meaning. p-value =O (Type an integer or a decimal. Round to three decimal places as needed.) Interpret the p-value. If the proportion of B2B marketers that use the business social media tool V the proportion of B2C marketers that use the business social media tool, the probability that a ZSTAT test statistic V the one calculated is approximately equal to the p-value. c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that use the video social media tool? Let population 1 correspond to B2B marketers and population 2 correspond to B2C marketers. Determine the test statistic, ZSTAT- ZSTAT =O Determine the p-value. p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Determine a conclusion. v the null hypothesis. There of a difference between B2B marketers and B2C marketers in the proportion of the video social media tool.

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.6: Summarizing Categorical Data
Problem 10CYU
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A survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of
B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was
based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below.
Determine a conclusion.
the null hypothesis. There
of a difference between B2B marketers and B2C marketers in the proportion of the business social media tool.
b. Find the p-value in (a) and interpret its meaning.
p-value =
(Type an integer or a decimal. Round to three decimal places as needed.)
Interpret the p-value.
If the proportion of B2B marketers that use the business social media tool
the proportion of B2C marketers that use the business social media tool, the probability that a ZSTAT test statistic
the one calculated is
approximately equal to the p-value.
c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that use the video social media tool?
Let population 1 correspond to B2B marketers and population 2 correspond to B2C marketers. Determine the test statistic, ZSTAT:
ZSTAT
Determine the p-value.
p-value =
(Type an integer or a decimal. Round to three decimal places as needed.)
Determine a conclusion.
the null hypothesis. There
of a difference between B2B marketers and B2C marketers in the proportion of the video social media tool.
Transcribed Image Text:A survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below. Determine a conclusion. the null hypothesis. There of a difference between B2B marketers and B2C marketers in the proportion of the business social media tool. b. Find the p-value in (a) and interpret its meaning. p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Interpret the p-value. If the proportion of B2B marketers that use the business social media tool the proportion of B2C marketers that use the business social media tool, the probability that a ZSTAT test statistic the one calculated is approximately equal to the p-value. c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that use the video social media tool? Let population 1 correspond to B2B marketers and population 2 correspond to B2C marketers. Determine the test statistic, ZSTAT: ZSTAT Determine the p-value. p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Determine a conclusion. the null hypothesis. There of a difference between B2B marketers and B2C marketers in the proportion of the video social media tool.
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