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a) Name the experimental units. b) Name the response variable(s). c) Name the factor(s) or explanatory variable(s) and how many levels each factor has. d) List 3 different possible treatments. e) How many subjects were needed for the experiment (think about how many treatments there are total)?

a) Name the experimental units. b) Name the response variable(s). c) Name the factor(s) or explanatory variable(s) and how many levels each factor has. d) List 3 different possible treatments. e) How many subjects were needed for the experiment (think about how many treatments there are total)?

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.6: Summarizing Categorical Data
Problem 10CYU
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3. What are the effects of repeated exposure to an advertising message? An experiment investigated this question using a random sample of households who regularly watch television. All subjects viewed a 30-minute television program that included ads for a new video camera. Some subjects saw a 30-second commercial, others a 90-second version. The sample commercial was repeated either one, three, or five times during the program. After viewing, all of the subjects answered questions about their recall of the ad, their attitude toward the camera, and their intention to purchase it. For this experiment, four subjects were randomly assigned to each treatment combinations of length of commercial and number of repetitions of the commercial. For this experiment, a) Name the experimental units. b) Name the response variable(s). c) Name the factor(s) or explanatory variable(s) and how many levels each factor has. d) List 3 different possible treatments. e) How many subjects were needed for the experiment (think about how many treatments there are total)?
Transcribed Image Text:3. What are the effects of repeated exposure to an advertising message? An experiment investigated this question using a random sample of households who regularly watch television. All subjects viewed a 30-minute television program that included ads for a new video camera. Some subjects saw a 30-second commercial, others a 90-second version. The sample commercial was repeated either one, three, or five times during the program. After viewing, all of the subjects answered questions about their recall of the ad, their attitude toward the camera, and their intention to purchase it. For this experiment, four subjects were randomly assigned to each treatment combinations of length of commercial and number of repetitions of the commercial. For this experiment, a) Name the experimental units. b) Name the response variable(s). c) Name the factor(s) or explanatory variable(s) and how many levels each factor has. d) List 3 different possible treatments. e) How many subjects were needed for the experiment (think about how many treatments there are total)?
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