A lender must issue an adverse action to the customer If the customer makes an inquiry about a loan and if the lender has: A) anytime there is an Inquiry for a loan and the adverse action will have a deadline to apply for a loan. B) not performed any analysis and told the customer they have to apply for a loan first before the loan officer can speak to them. C) evaluated specific information about the customer and communicated that they will not qualify for a mortgage. D) evaluated specific information about the customer and communicated to the consumer the various programs that they may qualify for but the customer does not want to move forward.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A lender must issue an adverse action to the
customer If the customer makes an inquiry
about a loan and if the lender has:
A) anytime there is an Inquiry for a loan and the
adverse action will have a deadline to apply for
a loan.
B) not performed any analysis and told the
customer they have to apply for a loan first
before the loan officer can speak to them.
C) evaluated specific information about the
customer and communicated that they will not
qualify for a mortgage.
D) evaluated specific information about the
customer and communicated to the consumer
the various programs that they may qualify for
but the customer does not want to move
forward.
Transcribed Image Text:A lender must issue an adverse action to the customer If the customer makes an inquiry about a loan and if the lender has: A) anytime there is an Inquiry for a loan and the adverse action will have a deadline to apply for a loan. B) not performed any analysis and told the customer they have to apply for a loan first before the loan officer can speak to them. C) evaluated specific information about the customer and communicated that they will not qualify for a mortgage. D) evaluated specific information about the customer and communicated to the consumer the various programs that they may qualify for but the customer does not want to move forward.
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