A firm is planning to spend $75,000 on advertising. It costs $3000 per minute to advertise on television and $1000 per minute to advertise on radio. If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by -0.3x^2-0.4y^2+0.8xy+5x+10y. How can the firm maximize its revenue? Formulate the written model and solver model.
A firm is planning to spend $75,000 on advertising. It costs $3000 per minute to advertise on television and $1000 per minute to advertise on radio. If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by -0.3x^2-0.4y^2+0.8xy+5x+10y. How can the firm maximize its revenue? Formulate the written model and solver model.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter8: Evolutionary Solver: An Alternative Optimization Procedure
Section8.6: Fitting An S-shaped Curve
Problem 9P
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A firm is planning to spend $75,000 on advertising. It costs $3000 per minute to advertise on television and $1000 per minute to advertise on radio. If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by -0.3x^2-0.4y^2+0.8xy+5x+10y. How can the firm maximize its revenue? Formulate the written model and solver model.
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