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A detailed explanation on why cause related marketing approach is beneficial to both consumers and businesses
Step by step
Solved in 2 steps
- Discuss Perceived risk of negative consequences in marketing?What is the role of consumer advocacy in promoting ethical marketing practices?Drawing on examples from the article by Samantha King and the documentary Pink Ribbons Inc., explain how cause-related marketing works and why King argues that it has “produced and marketed generosity as a commodity?”
- Cause Marketing – supposing that you are business owner. Using the table below, explain the cause that you want your business to be known for. Name and explanation of your cause Symbol and its meaning Who are your beneficiary?Explain if influenced consumers meet reasonable consumer standard. Why?What are some major social responsibility issues? Givean example of each