A company will often find it hard to measure the value customers attach to its product. Such value is subjective; it varies for different customers and different situations. True False

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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A company will often find it hard to measure the value customers attach to
its product. Such value is subjective; it varies for different customers and
different situations.
True
False
Transcribed Image Text:A company will often find it hard to measure the value customers attach to its product. Such value is subjective; it varies for different customers and different situations. True False
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