A Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process
A Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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A Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;
(a) Base for market segmentation
(b) Requirements for effective segmentation
(c) Steps involved in positioning process
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