7. Changes in net revenue from price discrimination Consider the market for airline tickets on WestEast Airlines from Seattle to Chicago. The following graph shows the demand curve, marginal revenue (MR) curve, and marginal cost (MC) curve for this particular flight. In particular, the cost of adding another passenger to an otherwise empty seat is constant at $150. For simplicity, assume throughout this question that there are no supply constraints caused by seating capacity limitations. Suppose WestEast Airlines sells each seat on the plane for the same price. Place the purple point (diamond symbol) on the graph at the profit-maximizing price and quantity. Dashed drop lines will automatically extend to both axes. Then, place the grey rectangle (star symbols) to shade the area representing net operating revenue at the profit-maximizing price and quantity. 500 Profit Max. 400 300 Net Revenue 200 MC 100 MR Demand 40 80 120 160 200 QUANTITY (Passengers per flight) Suppose now that WestEast Airlines discovers that business travelers' demand for airline tickets is more inelastic than that of vacationers, retirees, and students. For price discrimination to be implemented, there must be a way of distinguishing between business and nonbusiness customers. Suppose WestEast Airlines successfully segments its market into business travelers and all other travelers by charging higher ticket prices to people who don't stay over a weekend, who spend only a day or two at their destination, or who make reservations a short time before their flight. The following graph shows the company's demand curve and marginal cost (MC) curve. PRICE (Dollars per ticket)
7. Changes in net revenue from price discrimination Consider the market for airline tickets on WestEast Airlines from Seattle to Chicago. The following graph shows the demand curve, marginal revenue (MR) curve, and marginal cost (MC) curve for this particular flight. In particular, the cost of adding another passenger to an otherwise empty seat is constant at $150. For simplicity, assume throughout this question that there are no supply constraints caused by seating capacity limitations. Suppose WestEast Airlines sells each seat on the plane for the same price. Place the purple point (diamond symbol) on the graph at the profit-maximizing price and quantity. Dashed drop lines will automatically extend to both axes. Then, place the grey rectangle (star symbols) to shade the area representing net operating revenue at the profit-maximizing price and quantity. 500 Profit Max. 400 300 Net Revenue 200 MC 100 MR Demand 40 80 120 160 200 QUANTITY (Passengers per flight) Suppose now that WestEast Airlines discovers that business travelers' demand for airline tickets is more inelastic than that of vacationers, retirees, and students. For price discrimination to be implemented, there must be a way of distinguishing between business and nonbusiness customers. Suppose WestEast Airlines successfully segments its market into business travelers and all other travelers by charging higher ticket prices to people who don't stay over a weekend, who spend only a day or two at their destination, or who make reservations a short time before their flight. The following graph shows the company's demand curve and marginal cost (MC) curve. PRICE (Dollars per ticket)
Chapter6: Demand Relationships Among Goods
Section: Chapter Questions
Problem 6.12P
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