NOTE: Answer the no. 4 only. 3) Identify the weak points of their marketing mix that might need to be improved. If thereare only a few weak points researched, what then can be possible opportunitles for theirmarketing mbx to be better?Since, Toyota is a strong brand there are not many weak points in their marketing mix butthere are some limitations or weak points in their marketing mix. Here are these:Faulty product: Consumers have lost faith in Toyota's goods and brand imagefollowing the announcement of two safety recalls. This has a substantial impact onthe stock price of the corporation, resulting in a decline in stock exchanges in Japanand abroad.Employee Schemes: As a result of the financial crisis, employee pension funds havebeen shrinking. Toyota is unable to control its financial position due to regulationsaround underfunded pensions.Here are some opportunities for their marketing mix improvements:Hybrid Vehicles: Toyota has a fantastic potential because it has created Prius, a hybridvehicle, throughout the years. Toyota's hybrid technology is one of its most valuedcompetitive advantages, which the company is developing in order to obtain astronger market position.Expansion: The global vehicle sector has recovered from the economic downturn, andgrowth is expected to pick up gradually next year. Toyota's products and services maybe increased since they can be marketed and delivered around the world through itsdistribution network.Customer Base: Toyota will be able to acquire greater customer interest as a result ofthe many new cars it debuted in 2009-2010, contributing significantly to thecompany's sales growth.4) Suppose you were working in this business and you were tasked to decide on a newproduct to launch, what product would it be and how would you market and promote it?|| Think of a popular local or internatlonal enterprise to analyze in this activity. Base youranswers from research however, it is highly suggested that you explain your points throughyour own words.1) Identify the business you are analyzingThe business or industry which I am choosing is automobile. The company which will besuitable for this activity is Toyota. It is a Japanese automobile brand which is internationallyrecognized and demanded. The brand is capable of producing vehicles with different fuelsystems like petrol, diesel, hydrogen, hybrid, electric. In terms of consumer tastes as well asregional and local market situations, Toyota's target market is broad. As a result, thecompany's marketing mix is customized to account for these differences.2) How did the marketing mix of the business help in achleving a name in the industry?With strong marketing mix core, Toyota is able to dominate the globe. Be it any element ofmarketing mix, the brand has been implemented it quite effectively.Quality: "Quality" is one of Toyota's most important characteristics. Because of itsdependability and durability, consumers choose this brand. Furthermore, theautomobiles are labelled "Made by Toyota" in order to emphasise their high quality.This implies that, despite being manufactured in different parts of the world, thequality of its automobiles is consistent.Innovation: Toyota has worked hard to design and present new products in order toinfluence people's perceptions. "Innovation" is what it is called. Toyota introducedPirus Hybrid in 2000 as a way to show off its environmentally friendly technology(Toyota, 2010). Customers were interested in this product, and before the middle ofthe year, it had sold out of nearly a million units. As a result, in 2010, "full hybrid" wasdesignated as the company's most capable technology (Toyota, 2010).Production System: It's the "Toyota Production System," which is exclusive to Toyota(TPS). Just-In-Time (JIT), one-piece flow, Kaizen (continue to improve), Jidoka(automotive stop), and Heijunka (levelled production) are all part of this system,which enables Toyota to deliver the best quality, lowest cost, shortest lead time, andhighest level of safety (Amasaka, 2002). As a result, Toyota will be able to gainsignificant competitive advantages over its rivals.Brands: Toyota owns and operates the Toyota, Lexus, and Scion brands in thepassenger car industry (Toyota, 2010). Toyota offers more than 116 models acrossseveral sectors, as well as customised models to appeal to local customers in eachlocation and boost sales.

Question

NOTE: Answer the no. 4 only. 3) Identify the weak points of their marketing mix that might need to be improved. If thereare only a few weak points researched, what then can be possible opportunitles for theirmarketing mbx to be better?Since, Toyota is a strong brand there are not many weak points in their marketing mix butthere are some limitations or weak points in their marketing mix. Here are these:Faulty product: Consumers have lost faith in Toyota's goods and brand imagefollowing the announcement of two safety recalls. This has a substantial impact onthe stock price of the corporation, resulting in a decline in stock exchanges in Japanand abroad.Employee Schemes: As a result of the financial crisis, employee pension funds havebeen shrinking. Toyota is unable to control its financial position due to regulationsaround underfunded pensions.Here are some opportunities for their marketing mix improvements:Hybrid Vehicles: Toyota has a fantastic potential because it has created Prius, a hybridvehicle, throughout the years. Toyota's hybrid technology is one of its most valuedcompetitive advantages, which the company is developing in order to obtain astronger market position.Expansion: The global vehicle sector has recovered from the economic downturn, andgrowth is expected to pick up gradually next year. Toyota's products and services maybe increased since they can be marketed and delivered around the world through itsdistribution network.Customer Base: Toyota will be able to acquire greater customer interest as a result ofthe many new cars it debuted in 2009-2010, contributing significantly to thecompany's sales growth.4) Suppose you were working in this business and you were tasked to decide on a newproduct to launch, what product would it be and how would you market and promote it?|| Think of a popular local or internatlonal enterprise to analyze in this activity. Base youranswers from research however, it is highly suggested that you explain your points throughyour own words.1) Identify the business you are analyzingThe business or industry which I am choosing is automobile. The company which will besuitable for this activity is Toyota. It is a Japanese automobile brand which is internationallyrecognized and demanded. The brand is capable of producing vehicles with different fuelsystems like petrol, diesel, hydrogen, hybrid, electric. In terms of consumer tastes as well asregional and local market situations, Toyota's target market is broad. As a result, thecompany's marketing mix is customized to account for these differences.2) How did the marketing mix of the business help in achleving a name in the industry?With strong marketing mix core, Toyota is able to dominate the globe. Be it any element ofmarketing mix, the brand has been implemented it quite effectively.Quality: &#34;Quality&#34; is one of Toyota's most important characteristics. Because of itsdependability and durability, consumers choose this brand. Furthermore, theautomobiles are labelled &#34;Made by Toyota&#34; in order to emphasise their high quality.This implies that, despite being manufactured in different parts of the world, thequality of its automobiles is consistent.Innovation: Toyota has worked hard to design and present new products in order toinfluence people's perceptions. &#34;Innovation&#34; is what it is called. Toyota introducedPirus Hybrid in 2000 as a way to show off its environmentally friendly technology(Toyota, 2010). Customers were interested in this product, and before the middle ofthe year, it had sold out of nearly a million units. As a result, in 2010, &#34;full hybrid&#34; wasdesignated as the company's most capable technology (Toyota, 2010).Production System: It's the &#34;Toyota Production System,&#34; which is exclusive to Toyota(TPS). Just-In-Time (JIT), one-piece flow, Kaizen (continue to improve), Jidoka(automotive stop), and Heijunka (levelled production) are all part of this system,which enables Toyota to deliver the best quality, lowest cost, shortest lead time, andhighest level of safety (Amasaka, 2002). As a result, Toyota will be able to gainsignificant competitive advantages over its rivals.Brands: Toyota owns and operates the Toyota, Lexus, and Scion brands in thepassenger car industry (Toyota, 2010). Toyota offers more than 116 models acrossseveral sectors, as well as customised models to appeal to local customers in eachlocation and boost sales.

Accepted Answer

Advertising is a kind of communication between a company and its customers. According to the…

4) Suppose you were workdng in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?