25 In the e-service success factors, service-oriented success factors deal with how the e.services should be offered. Select one: a. False b. True
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- 18 In the e-service success factors, service-oriented success factors deal with how the e.services should be offered. Select one: a. True b. False12) In the e-service success factors, service-oriented success factors are primarily concerned with what services should be offered. Select one: a. True b. False3. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail. 5. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase.
- 1. How can you distinguish product,service and, experience? 2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problemsWhat is a service?20) Multichannel e-government service delivery often surpluses user orientation. Select one: a. False b. True
- The first step in designing support services is to: * O Encourage customers to try new products Prevent brand dilution Survey customers to assess the value of current services and obtain ideas for new Add new services that will both delight customers and yield profits to the companyXI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing effortsSystem service Customer expect _________ from any franchise outlet.Select one: a. high quality service b. low prices c. fast service d. identical service e. all