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2. The president of Omni Hotels Asia Pacific, in discussing his company's plans for expansion in Asia said, "We're not here to be second best. We're here to be the leader. We're here to win war." As the Asian Hotelier put it, "The campaign about which he speaks is for rooms, rate and customer loyalty. It's not going to be quick victory. Short term, ha talks expanding from four to 20 hotels in five years. Long term, he speaks of 100 hotels in China in 20 years."

2. The president of Omni Hotels Asia Pacific, in discussing his company's plans for expansion in Asia said, "We're not here to be second best. We're here to be the leader. We're here to win war." As the Asian Hotelier put it, "The campaign about which he speaks is for rooms, rate and customer loyalty. It's not going to be quick victory. Short term, ha talks expanding from four to 20 hotels in five years. Long term, he speaks of 100 hotels in China in 20 years."

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Situation that Managers Marketing Situation must work What Might be What might be done needed
Transcribed Image Text:Situation that Managers Marketing Situation must work What Might be What might be done needed
2. The president of Omni Hotels Asia Pacific, in discussing his company's plans for expansion in Asia said, "We're not here to be second best. We're here to be the leader. We're here to win war." As the Asian Hotelier put it, “The campaign about which he speaks is for rooms, rate and customer loyalty. It's not going to be quick victory. Short term, ha talks expanding from four to 20 hotels in five years. Long term, he speaks of 100 hotels in China in 20 years."
Transcribed Image Text:2. The president of Omni Hotels Asia Pacific, in discussing his company's plans for expansion in Asia said, "We're not here to be second best. We're here to be the leader. We're here to win war." As the Asian Hotelier put it, “The campaign about which he speaks is for rooms, rate and customer loyalty. It's not going to be quick victory. Short term, ha talks expanding from four to 20 hotels in five years. Long term, he speaks of 100 hotels in China in 20 years."
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