2. Conroy Media is a fitness platform, with more than 1 million subscribers on its platform. The company reported an operating loss of $25 million in the most recent year, but that was after expensing $36 million spent on acquiring subscribers during the year. Assume that a subscriber stays on the platform for three years, and that you have the subscriber acquisition costs for the most recent years below: Year Current -1 -2 -3 Subscriber acquisition cost (in millions USD) $36 $27 $21 $14 Estimate the corrected pre-tax operating income for this company, with subscriber acquisitions being treated as the equivalent of capital expenditures.

2. Conroy Media is a fitness platform, with more than 1 million subscribers on its platform. The company reported an operating loss of $25 million in the most recent year, but that was after expensing $36 million spent on acquiring subscribers during the year. Assume that a subscriber stays on the platform for three years, and that you have the subscriber acquisition costs for the most recent years below: Year Current -1 -2 -3 Subscriber acquisition cost (in millions USD) $36 $27 $21 $14 Estimate the corrected pre-tax operating income for this company, with subscriber acquisitions being treated as the equivalent of capital expenditures.

Excel Applications for Accounting Principles

4th Edition

ISBN:9781111581565

Author:Gaylord N. Smith

Publisher:Gaylord N. Smith

Chapter18: Cost-volume-profit Analysis (cvp)

Section: Chapter Questions

Problem 1R: Poleski Manufacturing, which maintains the same level of inventory at the end of each year, provided...

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