14. Which three (choose all three) of the following arguments are often used to suppo franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little di investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O c. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
14. Which three (choose all three) of the following arguments are often used to suppo franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little di investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O c. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:14. Which three (choose all three) of the following arguments are often used to support
franchising as a means of internationalization?
Select one:
O a. Franchising establishes an immediate presence overseas with relatively little direct
investment
O b. Franchising allows the franchisee to benefit from the global brand image and
marketing expenditure of the franchiser
O c. Franchising provides opportunities for technical economies of scale
O d. Franchising allows the franchisor to retain substantial control whilst benefiting from
the franchisees 'local' knowledge
O e. Franchising removes restrictions on what the franchisor can or cannot do
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