11. Pure risks a. involve the possibility for gain b. involve no possibility for gain C. are never insurable d. are speculative in nature f aconomic utility include

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CROSS
CTAE
2013.10
Chaptersment
Think Critically
14. To increase their revenue, some
businesses before a movie starts.
owned a business? Why or why
will not be used.
1. The amount of money remaining from
revenues after all expenses are paid
a balance sheet
Review Marketing Concepts
produced, distributed, and consumed
of financial gain or loss
b. budget
c. economics
d. economic
e. ethics
f. forecast
a income statemen
utility
2. The study of how goods and services ar
15. List two human risks faced by
4. A report developed to predict the
expenses to be incurred and revenues
h. liable
overcome those risks.
or personal
5. The business is legally responsible for
damages
i. principles
j. profit
k. profit motive
to be received
I. return on
investment
6. Involves preventing, reducing, or
lessening the negative impacts of risk,
7. The income that is distributed to investors
m. risk
n. risk managemen
16. Assess your school's fire safet
and other ways that the scho
8. A system of deciding what is right or
wrong in a reasoned and impartial manner
students.
of a particular product or service
net worth at a specific point in time
Circle the best answer.
17. Describe an example of un
11. Pure risks
a. involve the possibility for gain
b. involve no possibility for gain
C. are never insurable
d. are speculative in nature
12. Categories of economic utility include
a. place
b. possession
C. time
d. all of the above
tainment industry that has
what impact this behavior
13. Strategies for managing risk include
a. risk avoidance and risk insurance
b. risk transfer and risk retention
C. risk acceptance and risk denial
d. all of the above
e. both a and b
18. If your school cannot inc
describe two other ways
52 Chapter 2 SPORTS AND ENTERTAINMENT MEANS BUSINESS
Transcribed Image Text:CROSS CTAE 2013.10 Chaptersment Think Critically 14. To increase their revenue, some businesses before a movie starts. owned a business? Why or why will not be used. 1. The amount of money remaining from revenues after all expenses are paid a balance sheet Review Marketing Concepts produced, distributed, and consumed of financial gain or loss b. budget c. economics d. economic e. ethics f. forecast a income statemen utility 2. The study of how goods and services ar 15. List two human risks faced by 4. A report developed to predict the expenses to be incurred and revenues h. liable overcome those risks. or personal 5. The business is legally responsible for damages i. principles j. profit k. profit motive to be received I. return on investment 6. Involves preventing, reducing, or lessening the negative impacts of risk, 7. The income that is distributed to investors m. risk n. risk managemen 16. Assess your school's fire safet and other ways that the scho 8. A system of deciding what is right or wrong in a reasoned and impartial manner students. of a particular product or service net worth at a specific point in time Circle the best answer. 17. Describe an example of un 11. Pure risks a. involve the possibility for gain b. involve no possibility for gain C. are never insurable d. are speculative in nature 12. Categories of economic utility include a. place b. possession C. time d. all of the above tainment industry that has what impact this behavior 13. Strategies for managing risk include a. risk avoidance and risk insurance b. risk transfer and risk retention C. risk acceptance and risk denial d. all of the above e. both a and b 18. If your school cannot inc describe two other ways 52 Chapter 2 SPORTS AND ENTERTAINMENT MEANS BUSINESS
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