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1. Explanation of the term marketing communication
2. Why marketing communication planning is important
Step by step
Solved in 2 steps
- Discuss the below marketing communication planning framework. 1. Conducting a situational analysis 2. Define the target audience 3. Setting the communication objectives 4. Determining the marketing communications strategy 5. Determining the marketing communications mix 6. Implementing evaluating and controllingIs this is an effective approach to designing a marketing communication?f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?
- 1. What is Integrated Marketing Communication? 2. What is the Value of Integrated Marketing Communication? Please include the sources.What are the best practices for building a socially responsible Integrated Marketing Communication program?1 What is Influencer Marketing as component of Integrated Marketing Communication? 2. What is the value of Influencer Marketing as a component of Integrated Marketing Communication? Please include resources.
- How does the “Live Tests ” campaign demonstrate the characteristic of integrated marketing communication?Students are to describe any TWO (2) activities undertaken by a company in theircommunity that they would consider to be marketing activities. 1.You are to describe themarketing activities that you encountered/ experienced or observed2. Identify what marketing activities you consider them to be?3. Explain in your own words what is the company that is undertaking the activities tryingto do. What do you think is their objective(s)?4. Who are the activities or messages targeted to?5. Based on your reading of the course material, what marketing principles do theseactivities demonstrate?6. Do you consider the activities or messages to be effective? Why or why not?(a) What is Marketing communication how does it help a Business organisation? (b) What are the 4 forms of Marketing Communication which can be formulated in a Business plan? Explain each form and give relevant examples...