1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?
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1. Define the terms "media spin," "propaganda" and "news triage" and give examples to support each one. Then, please explain which one, in your own view, impacts people's perception on the news being reported. Do any of the above terms impact the objectivity of the media? if so, in what way/s?
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- f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?Select an article from an online news media site. Find 2-3 good examples of media bias. What effect do these have in the media messages that are conveyed to you?what responsibilities do newspaper have to their readers? and how do recognizing propaganda devices make you a better consumer and students?
- 1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?- Empirical evidence reveals no consensus as to whether advertising is an anti or precompetitive force. Discuss in detail the traditional new perspective views of advertising........briefly answer the question please
- “A marketer must make four important decisions when developing an advertising program”. As aMarketing Director at Unilever, examine the major four (4) important decisions you will implement indeveloping and managing the advertising program of the company.Make a thorough at least a large paragraph reponse to the questions. Should organizations be allowed to promote offensive, violent, sexual, or unhealthy products that can be legally sold and purchased? Support your answer. What, in your opinion, is the best advertising campaign ever created? What made it the best? What do you think are the basic principles we might learn from this successful campaign?Social Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .
- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.A commercial company that promotes its public-spirited attitude, for example by supporting a plastics recycling scheme, is most likely to be: A. Societal market orientation. B. All of the above. C. Market orientation. D. Sales orientation.An opinion leader is a special source of social influence and is defined as an individual who acts as an information broker between the mass media and the opinions and behaviours of an individual or group.Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?