need a references to if possible.every question needs like intro, discussion and conclusion.. A :) - Adobe Acrobat Pro DC (32-bit)File Edit View Sign Window HelpHomeTools:)Sign In6 /7144%https://www.jtexpress.sg/insights/opinion-digital-transformation-is-not-just-about-technologyDiscussion Questions:1) What recommendation would you make by using SWOT Analysis for J&T Expressbusiness strategy analysis to gain a competitive advantage in the logistics and packagedelivery industry?2) Discuss how J&T Express identifies attractive market segments, choose a target market,and positions their services for maximum competitive advantage in the marketplace.3) In your opinion, what factors are influencing consumers in using J&T Express services?4) Will J&T Express be affected by the COVID-19 pandemic? If yes, what are the mostrecent marketing decisions being made by the J&T Express in combating thecoronavirus outbreak? If not, what is the reason? Justify your answer.

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1) What recommendation would you make by using SWOT Analysis for J&T Express business strategy analysis to gain a competitive advantage in the logistics and package delivery industry?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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need a references to if possible.

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https://www.jtexpress.sg/insights/opinion-digital-transformation-is-not-just-about-technology
Discussion Questions:
1) What recommendation would you make by using SWOT Analysis for J&T Express
business strategy analysis to gain a competitive advantage in the logistics and package
delivery industry?
2) Discuss how J&T Express identifies attractive market segments, choose a target market,
and positions their services for maximum competitive advantage in the marketplace.
3) In your opinion, what factors are influencing consumers in using J&T Express services?
4) Will J&T Express be affected by the COVID-19 pandemic? If yes, what are the most
recent marketing decisions being made by the J&T Express in combating the
coronavirus outbreak? If not, what is the reason? Justify your answer.

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