0.85 Success Net Payoff $42,000.00 SET D Advertise 055 Favorable 0.15 Falure -$50,000.00 Do Not Advertise $6,000.00 0.15 Success $50,000.00 Test Market Advertise 0.45 0.85 Falure -570,000.00 Unfavorable Do Not Advertise DECISION $23,000.00 0.5 Success $48,000.00 Advertise Do not Test Market 0.5 Falure -560,000.00 Do Not Advertise $0.00
0.85 Success Net Payoff $42,000.00 SET D Advertise 055 Favorable 0.15 Falure -$50,000.00 Do Not Advertise $6,000.00 0.15 Success $50,000.00 Test Market Advertise 0.45 0.85 Falure -570,000.00 Unfavorable Do Not Advertise DECISION $23,000.00 0.5 Success $48,000.00 Advertise Do not Test Market 0.5 Falure -560,000.00 Do Not Advertise $0.00
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
![0.85
Success
Net Payoff
$42,000.00
SET D
Advertise
0.55
Favorable
0.15
Failure
-$50,000.00
Do Not Advertise
$6,000.00
0.15
Success
$0,000.00
Test Market
Advertise
0.45
0.85
Failure
-570,000.00
Unfavorable
DECISION
Do Not Advertise
-$23,000.00
0.5
Success
$48,000.00
Advertise
Do not Test Market
0.5
Failure
-$60,000.00
Do Not Advertise
$0.00](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F57736d36-2d9d-48d7-9730-9613e7b4b011%2Fc6fed5dd-25e1-44d8-918a-93c748bbf296%2F7a1l79s_processed.jpeg&w=3840&q=75)
Transcribed Image Text:0.85
Success
Net Payoff
$42,000.00
SET D
Advertise
0.55
Favorable
0.15
Failure
-$50,000.00
Do Not Advertise
$6,000.00
0.15
Success
$0,000.00
Test Market
Advertise
0.45
0.85
Failure
-570,000.00
Unfavorable
DECISION
Do Not Advertise
-$23,000.00
0.5
Success
$48,000.00
Advertise
Do not Test Market
0.5
Failure
-$60,000.00
Do Not Advertise
$0.00
![0.85
Success
Net Payoff
$42,000.00
SET D
Advertise
055
Favorable
0.15
Failure
-550,000.00
Do Not Advertise
$6,000.00
0.15
Success
$50,000.00
Test Market
Advertise
0.45
0.85
Failure
-$70,000.00
Unfavorable
Do Not Advertise
DECISION
$23,000.00
0.5
Success
$48,000.00
Advertise
Do not Test Market
0.5
Failure
-560,000.00
Do Not Advertise
$0.00](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F57736d36-2d9d-48d7-9730-9613e7b4b011%2Fc6fed5dd-25e1-44d8-918a-93c748bbf296%2Fcarq93c_processed.jpeg&w=3840&q=75)
Transcribed Image Text:0.85
Success
Net Payoff
$42,000.00
SET D
Advertise
055
Favorable
0.15
Failure
-550,000.00
Do Not Advertise
$6,000.00
0.15
Success
$50,000.00
Test Market
Advertise
0.45
0.85
Failure
-$70,000.00
Unfavorable
Do Not Advertise
DECISION
$23,000.00
0.5
Success
$48,000.00
Advertise
Do not Test Market
0.5
Failure
-560,000.00
Do Not Advertise
$0.00
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