What Is Nike's Under Armour?

The current image of Nike is of a brand which provides goods of all ages for people who are athletic or sporty and have a casual lifestyle with fashionable taste. Their main items for selling are sporting goods of all types which include shoes, shirts etc. however, another image of Nike is that it fulfills the self esteem needs of the buyer as Nike products are not cheap and not all classes of people can afford them. Also Nike is often preferred over other brands as it

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

NIKE, Inc. designs, develops, markets and sells footwear, apparel, and equipment, accessories and services. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men's training, women's training, NIKE sportswear, and action sports. It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling.

By far the leading competitors in the industry are the three-headed monster of Nike, Under Armor and Adidas. With Nike reporting 13% increase in revenue in North America and the fact that North America accounts for 40% of their revenue alone, Nike is truly the giant of the industry, (“Adidas Vs…”). Though Adidas holds a huge chunk of the market share in European countries, the mainly soccer-oriented company falls behind Nike and Under Armour in the US. Recently Under Armour surpassed Adidas when “Under Armour’s U.S. sales of footwear and apparel totaled $2.6 billion in the 11 months through Jan. 3, compared with $1.6 billion for Adidas, according to data released Thursday by Sterne Agee and SportScanInfo. Both companies trailed Nike Inc.’s

Nike produces a wide range of sports equipment. Their products include shoes, jerseys and shorts for a wide range of sports including combat sports, tennis, rugby league, rugby union, soccer and basketball etc. Nike is also well known and popular within youths and the hip hop culture as

Technology convergence and smart sportswear are the latest trend in sporting goods innovation. The growth prospects for sport high tech are such that many non-sports brands are eager to capture a slice of the market. Leading manufacturers of consumer electronics, including Apple, Nokia and Samsung, are working closely with top sports brands to develop new sports-related technologies (and new revenue streams). Apple Inc., made the initial entry into the sector with its Nike + iPhone sports kit. High technology is the new name of the game, the key formula driving the development of sophisticated new products. These, in turn, result in the inspiring record-breaking performances that the media and sports enthusiasts all over the world love to

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.

They targeted a narrow niche market where the buyer’s needs were completely different from the rest of the market. They offered their products to selected group of people who could afford this premium price. These products which Nike created were specifically for athletes and sport players. However in today’s market Nikes approached moved away from only the sports and athlete market. Nike has adopted a varied market segment approach but still achieving uniqueness over its competitors. The new product line of Nike caters for all market segments and places strong emphasis on differentiated features. This new strategy continues to stay ahead of its competitors as it constantly stresses on innovation and improving. Nike also relies heavily on their brand which Is seen as a brand of high quality and value for

Intense competition from established and new sportswear manufacturers and accelerated changes in technology and consumer preferences in the industry for sportwear can potentially threaten Nike’s share growth. Nike competes with a significant number of companies, including Adidas, Under Armour, V.F. Corp., Puma, among others. Vertical retailers that design and manufacture their own products such as Lululemon Athletica and Uniqlo also plays a part in the competition for Nike.

Nike is an American multinational company that sells, design and manufacturing clothing, footwear, sports equipment and accessories. Because Nike is a multinational company, Nike needs to have a great marketing strategy plan to be able to gain customers around the world. The strategy marketing can have pros and cons. Some of the pros are Nike is a mega brand, Technology and relations.

Nike Inc. is a sports gear company based out of Unites states of America. The company deals with development and sales of athletic sport equipments and recreational products. Nike sponsor various athletes and teams by providing their products to promote. The brand is endorsed by various famous players such as Carl Lewis, basketball player Michael Jordan, Jackie Joyner-Kersee and Sebastian Coe. Nike products cover running, basketball, football, cricket, tennis and golf under Nike and Jordan brand names.

From the early day, Nike has learnt the consumers’ need by listening to the need of athletes, sharing their true passion for running. In doing so, Nike has created a reputation as a provider of high quality running shoes designed especially for athlete. Also, high-tech image has always been associated with Nike products

Innovative Culture: The culture of inventing new things is a strong core competency for the Nike brand. The things left for the future by such invention of new things in search of better, lighter, faster product performance changes and

Nike is one of the top athletic shoe companies in the United States and they create goods for many sports. They have competition from every sport and sports fashion brand around the world. Although they are known for leading in these categories, they do have three main competitors. These competitors include Adidas, Reebok, and Under Armour. Each one of these companies have different ways they compete against Nike. Nike has the most revenue between the four companies with an estimation of 33 billion dollars while Adidas has 16 billion, Reebok has 3 billion, and Under Armour has 4 billion dollars. Based on those numbers, Nike has positioned itself to compete against these three companies in many ways.