preview

USPS

Better Essays

Business Model Canvas of United States Postal Service
Customer Segments
USPS caters the mail and package delivery services to a mass of different customers. It has different variety of services depending on what the customer wants. So customer segments are divided according to the type of services the USPS provides.
1. Individual citizens: The USPS has the first class mail and standard mail that the citizens can use to use to send personal cards, letters, bill payments, etc. Basically anything that is less than 13 ounces can be sent through first class, and is delivered within 2 to 3 days in the contiguous states. First class mail is sealed and protected, while standard mailed is not (standard mail may also receive deferred handling but …show more content…

Figure 1: USPS ' services (source: USPS Annual Report 2012)
Customer Relationships
USPS’s customers demand reliable, fast and affordable service and they serve each customer segment in a different way. For individuals, customer service is mainly through sending and receiving letters and packages. For businesses the USPS offers various business solutions such as advertising campaigns, e-commerce solutions and special mass mail business prices. For other mail providers such as FedEx and UPS the USPS provides delivery of their packages both in rural areas and of small packages. For all customers the USPS also offers customer service by phone, online and in Post Offices.
The USPS has good brand recognition, most US citizens are aware of the USPS’ services and the “postman” that comes to every house every day. Therefore the customers expect good service and the USPS uses customer outreach programs, both for individuals and businesses, to get feedback and information about how they can improve their services.
According to the American Customer Satisfaction Index (ACSI) from June 2013, both FedEx and UPS score higher than the USPS in the Express/Priority Service Mail Sector. Overall the regular mail services of USPS are at a new ACSI high of 77 points.
Revenue Stream
Most of the USPS’s $65 million revenue comes from customers through sales of postage.
Service: Revenue 2012 ($M) Profit Margin (%)

Get Access