Theories Of The Social Responsibility Theory

The media’s job is to entertain, inform, and educate society on what is going on around the world. The media entertains society by reporting stories that amuse people. The educational function of the media is about allowing society to know their legal rights. The informational aspect of the media does not need to be explained; it is self-explanatory. Within the last three decades, the media’s role has changed dramatically. The media went from using telegraphs, post offices, newspapers, magazines, radio, and television to using cell phones and tablets. In the modern era, which is also sometimes referred to as the information age, global networking and global communication have shaped modern societies. The majority of

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

One might wonder why they behave towards certain people or situations the way they do, or desire certain items over others. The mass majority of society isn’t aware of how much the media plays a crucial role in these decisions. Sociologist uses the sociological imagination to explain some of these desires. The sociological imagination is a theory that explains the awareness of the relationships between an individual and the wider society, meaning how one situation is connected to history and the society where they live. This view helps sociologist to get a better vast view on society behaviors. Sociologist also uses other theories such as the functionalist, conflict, symbolic and feminist theory to explain how the media has shaped society thoughts and actions. These five theories interpret what they believe the media has done to society.

Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience;

We are living in information age, where quick access to all types of information is a way of life. People around the relay on media, for information related to politics, culture, sports, technology, economy and various other factors. Although media is applauded for its role in transforming our life by providing relevant and accurate information, there is increasing exasperation about current media practices. Many people believe that current media practices are not aligned with the objective of providing correct information to public. In doing so, media portrays a picture that is favorable to its own objective and may contradict the reality; consequently these practices are termed

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The press plays a big role in our lives, it changes or creates a new part in our brains to make us believe everything or the most important things that the media want us to believe, in other words it changes our way of thinking, most of us humans use social media as a tool in our lives for example, newspapers, television, radio, or social networks we use these tools as a source of news. Since the discovery of the internet, it made a fundamental impact on news as it has articles, videos and it’s very fast, the most effective example of this would be the action of the 9/11 attacks. After the media’s effects on the world today, especially its impact on this derived concept of

A hierarchy of the extent to which business UNITS. discharge social responsibilities is developed by R. Joseph Monsen . Starting from lowest level, there are four levels of hierarchy:

The Responsibility Project is a program designed by Liberty Mutual Insurance Company that highlights and discusses ethics and morality in a modern context. The project is linked to many electronic conversations (blogs) that highlight positive social and organizational issues through role modeling and demonstrations of social challenges of the modern global world. This work will look specifically at a short film associated with ethics and morality as it impacts organizational ethics. (Liberty Mutual Co, 2012)

The media has proven to have a large impact upon the choice of an ideal influence for society. From the research I have conducted it interested me how much the media has become significant to setting social opinions. The difference between my role models and my Grandmothers or Mothers displays the increasing ability of the media due to advancing technologies.

There are major similarities between the two theories, especially regarding their underlying principles. Both models help understand the relationship between media and the society. The two theoretical frameworks perceive the media as an agent that promotes hegemony and the ideologies of the ruling class (Mosco, 2009). The political economy theory stresses on how the elite members of society use the media as a source of power to control the society. Similarly, popular

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

1. Professor Ballistico is the director of the Foodcorp Centre for Food Science at BigCity University. The Foodcorp donated the money to the University in order to set up the research centre and to fund its activities. Professor Ballistico had a recent research which showed the results of the higher risk of the additives. However, the additives in the research were common in the products of the Foodcorp. The main ethical issue is that if Professor Ballistico publishes the results, it is possible that the Foodcorp will go trouble and the funding to the University will be affected. The University relies on the funding. If the results are not published, the responsibility to report the risks of the additives of Professor Ballistico will be

Historical background of the development of CSR is almost as important as the ongoing discussion on what CSR is and how and where it should operate. Many scholars argue that these are not interchangeable and need to be assessed in conjunction with each other. For purposes of this paper it is pivotal to look into the past to see what stood behind the broadening of companies’ accountability beyond the standard agency theory (limited liability of shareholders for the company’s violations or breach and the company’s main accountability being towards its shareholders and investors only) to the stakeholder theory (company’s accountability towards a broad range of stakeholders, including employees, environment and local communities).