The Airline And International Airlines

The Company asks for your assistance in maintaining a secure and safe work environment for all.

• Provide and maintain a safe working environment by the use of safe systems of work

Based on the organisation that you have selected, you are required to describe the organisation’s mission, describe and classify the organisation’s strategy, and identify its‟ value proposition and core competencies. Using Porters Five Forces Framework illustrate these five forces for your organisation, and provide brief comments on how these forces they influence your organisation’s profit potential. Using the Balanced Scorecard as a contemporary performance measurement framework, evaluate the current financial and non-financial measures that your organisation uses. Based on your evaluation, indicate in your opinion, the extent to which the

Providing a safe working environment in which the health of employees is protected and their opportunities for self-development are enhanced;

Having specific procedures regarding health, safety and security and follow them is a very important aspect in a business environment.

Southwest Airlines is a very aggressive company striving to increase its competitive advantage in the market without compromising the core values that have been set to differentiate itself from its competitors. It’s only by keeping the values of working hard, having fun, and treating everyone with respect that Southwest Airlines and its affiliates will continue to be an award winning organization. Southwest Airlines has been known to create a synergy between the multitude of personalities and behaviors which make up its workforce. Southwest has benefited from its successes by being able to acquire other

The B.A.’s company’s vision is to provide the best and professional service to customers and to be the first largest provider

In a televised interview on “CEO Exchange Mr. Don Carty, CEO of American Airlines discusses his frustration with labor cost. Now, American Airlines is facing a Chapter 11, bankruptcy filing. American Airlines is the world’s largest fleet of about 1,500 airplanes which serves international customers. Being the largest fleet, American Airlines employees around 113,300 employees that are overseen by three different unions. (“American Airlines – Wikipedia,”n.d.) The unions are made up of The Allied Pilots Association, The Association of Professional Flight Attendants and Transport Workers Union. The three unions had agreed to a 1.62 billion in annual concession, which was presented as retention bonuses and to protect the pensions for top executives. The concessions were said to keep the organization from filing bankruptcy, after a 1st quarter loss of $1.04 billion. (Under Fire for Perks, Chief Quits American Airlines – the New York Times, n.d.). Mr. Don Carty, CEO of American Airlines stated that there two major challenges. One which is better business motto “cost to premium is not bigger that our revenue to premium.” Identify the product elements that

Employers must provide a safe workplace so there is no risk that can face them when they are working and they must ensure that there is a safe access to

is a worldwide standard which gives a system to recognize, control and abatement the dangers related with wellbeing and security inside the worklpace. Executing the standard will send an unmistakable flag to your partners that you see representative's wellbeing and security as a need inside your

Employers must provide a safe working environment and equipment / uniform / signs to ensure the employees are as safe as they can be. Customers are also provided with a safe store to shop in and measures are put in place to ensure everyone’s safety in kept in tact

After six consecutive years of profitability, the U.S airline industry was descended into a downward spiral. The number of passengers flying dropped from 56 million in August 2001 to 30 million in September with no passengers for two days after the attacks (Poling). It took three years for the airlines to reach the 56 million passenger mark again. The impact on the travel industry, specifically the airlines, was more severe than in other areas.

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

American Airlines was form by the acquisition of 80 small airline companies, named American Airway Inc. The first job that this airline had was distributing mail to different parts of the United Stets. In 1934, America Airway Inc. changed their name to American Airlines. With the help of Donald Douglas, America Airlines was able to build the DC-3 airplane, which allowed this company to be first ones to make profit from only transporting passengers, unlike other airlines, who had too transport passengers and mail. In 1942, American Airlines provided international flights to the public. In 1973 Bonnie Tiburzi was hire by American Airlines, which made them the first airline to hire female pilots. In addition, the airline was the first one to

British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.