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Strategic Plan Of Google Inc

Satisfactory Essays

Comprehensive Strategic Plan Of
Student: Vishnu Chepyala
Keller Graduate School of Management
NETW583: Strategic Management of Technology
Professor: Jarid Fitzgerald
August 27, 2014

Table of Contents

1. Introduction………………………………………………………………………………....3

2. Strategy……………………………………………………… 4
3. Core Competencies………….……………………………… 5
4. Industry Dynamics.................................................................. 7
5. Technology Sourcing and Internal Innovation……………… 8
6. Product Development Strategy……………………………… 10
7. Strategy to Protect Innovation……………………………… 12
8. References……………………………………………………15

1. Google Inc.: Introduction
Google has an absolutely unprecedented global presence and there is no denying that ever since its inception in 1998, it has achieved stellar heights with respect to specialized software and hardware related services and products, online advertising technologies, search and cloud computing. Ever since its inception, Google’s mission statement has been "to organize the world 's information and make it universally accessible and useful”. "Don 't be evil” has been accepted as their unofficial motto. It has become so synonymous with the “search” term that the verb “googling” something has now been officially incorporated into the Oxford dictionary. One of its unique selling points is its constant innovation and its undying attempts at entering a

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