Comprehensive Strategic Plan Of
Student: Vishnu Chepyala
Keller Graduate School of Management
NETW583: Strategic Management of Technology
Professor: Jarid Fitzgerald
August 27, 2014
Table of Contents
1. Introduction………………………………………………………………………………....3
2. Strategy……………………………………………………… 4
3. Core Competencies………….……………………………… 5
4. Industry Dynamics.................................................................. 7
5. Technology Sourcing and Internal Innovation……………… 8
6. Product Development Strategy……………………………… 10
7. Strategy to Protect Innovation……………………………… 12
8. References……………………………………………………15
1. Google Inc.: Introduction
Google has an absolutely unprecedented global presence and there is no denying that ever since its inception in 1998, it has achieved stellar heights with respect to specialized software and hardware related services and products, online advertising technologies, search and cloud computing. Ever since its inception, Google’s mission statement has been "to organize the world 's information and make it universally accessible and useful”. "Don 't be evil” has been accepted as their unofficial motto. It has become so synonymous with the “search” term that the verb “googling” something has now been officially incorporated into the Oxford dictionary. One of its unique selling points is its constant innovation and its undying attempts at entering a
For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.
Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.
Because of this, there is a case that companies like Google, look forward to making sure that they penetrate the market in order to produce better outcomes, which also leads to a fast growth for the organization.
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
The internet has become a powerful part in today’s society. It has been reported that over 3 billion people use and interact with the internet. With this maximum use of technology, it is expected that some change will occur in the way people act or think. Nicholas Carr, an experienced writer on technology and its problems, discusses this change in his article “Is Google making us Stupid?” His discussion is well backed up, and I agree with his ideas that Google, or the internet in general, is changing the way we think.
Google is the most popular search engine in the entire world. Google made the biggest impact on the internet. All the question to the answer is one click away, without doing tons of research and hard work. Despite it makes our lives easy, in the article “Is Google making us stupid” by Nicholas Carr, Carr pointed out many issues caused by using google.
A rapid surge of innovation within the past several years has allowed us to synthesize the renowned global communication network known as the Internet. This immense network is comprised of billions of webpages, several search engines, and of course, malicious content and scams. Although the Internet was inaccessible to majority of the people in the past, it is estimated that there are over 3 billion internet users in the world. This accounts for over 40% of the world population! However, with such frequent usage and advancements in technology, hindrances are inevitable and bound to occur. In his critical essay, “Is Google Making Us Stupid?”, Carr asserts that common users are blinded from the detrimental effects of search engines such as Google.
Google has been a beneficial tool used around the world by billions of people. No one can deny the effect that it has had on society
She makes sure to state all the pros that people forget to think about. Her high enthusiasm in this paper brings out the energy. She glorifies Google by giving examples of how Google has grown so much in the last few years and by backing up Google for having the annoying pop-up ads that everyone dislikes. This article is very effective for Google lovers in showing her true passion for what Google has brought to the table. Quint’s first statement is “What's not to love? Google knows everything.” Quint when posting a con about Google, always backs it up explaining how the con is not actually bad. For example she say that Google fails occasionally, then backs it up by saying that it is not enough to notice anything. Quint also goes on to discuss the annoying pop-up ads that everyone hates, but backs it up by saying that because of those ads we do not have to pay to be on
Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
Beginning in the 1990’s, the world has witnessed a tremendous growth in the World Wide Web. This boom has resulted in an unstoppable technological revolution that continuous to change our lives. The 20th century has blossomed with the rapid expansion of the Internet. Yet, this expansion has brought with it both, opportunities and challenges; particularly, in the “dot- com” industry. As a result, companies of all kinds employed the Internet as a tool to expand their business reach. For others, the Internet was a new “gold mine” that gave birth to a multi-billion dollar business, named “Google”.