Statement Of Purpose For Marketing

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

The essence of marketing is value creation, where the goal is a long-term satisfaction by building relationships and attracting new customers by offering better value than the competition. Because marketing is based on exchanges where the objective is for all parties in the exchange to feel satisfied and gain some kind of value (Jobber and Ellis-Chadwick, 2013).

Marketing dates back to 1450, when Gutenberg’s metal movable type production led to the mass-production of flyers and brochures. His invention revolutionized the consumer market. This brilliant idea advanced throughout the years. The marketing course was not offered until 1905, when the University of Pennsylvania allowed it and the course was known as The Marketing of Products. About three years later, Harvard’s Business School opened, which offered a variety of marketing and other business related fields. (“The History.”) A famous marketing manager, Phillip Kotler, who is an author, a consultant, and a Marketing Professor. He has based his entire life about marketing and Kotler once said “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” (“Marketing.”) In 1975, Kotler was the first person to receive the Leader in Marketing Thought award, which is a prestigious award, voted by American Marketing Association. Recently, on February 16, 2013, he was the first recipient of the

Understanding how a company creates value with customers is important for me to understand in my prospective career as an accountant. Customer satisfaction should be a focus for any organization and accountants must provide accurate records that account for inbound logistics and outbound logistics, I know that accountants are dealing more with the efficiency of the organization more than effectiveness; but I hope understanding market strategies will help me see the bigger picture of the goals and implementation. This class will benefit me by identifying terms and concerns of management, when they are communicating the values and benefits to the stakeholders within and without the company. This is only my second semester taking any type of

The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.

Marketing is a venerable practice in spite of being critical within or critical of it. Those intimately allied to marketing within the school of business have made available critical, sustained cross-examination of marketing activities; many a time scholars outside the marketing discipline have scrutinized the theoretical and conceptual squabbles presented sustaining marketing and pinpointed where practice digresses strikingly from the idiom used by scholarly and business spheres alike.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

When looking for graduate schemes in advertising and marketing Sky stood out especially to me. Firstly because its name recognition immediately jumped out at me, but also because of how broad and varied the work at Sky appears to be. Nation wide Sky advertises a multitude of channels and programming across all medias whether that be physical, digital or televised. The skills and experiences to be gained by working as part of such a large organisation and such a professional team both intrigues and excites me.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

“We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution strategy, a good marketing strategy, and price the product properly.”

We are grateful because we managed to complete our Marketing Management project with in the time given by our Lecturer Sir Muhammad Sharif. This cannot be completed without the efforts and co-operation of our group members Rabia Olia (10673), Shazia Hameed (10683), Farwa Rizvi (10693).

A successful career is built on a solid foundation. The strongest part of that foundation is a good education. Knowledge can be gained from the traditional classroom setting or hands on experience. Every job is a combination of different skill sets. The career path of business and marketing are intertwined. Like a carpenter, a person must be equipped with all the necessary tools needed to complete a job from start to finish. All business plans include marketing strategies to promote a product or service. Having an understanding of business is key to excel in the career field of Marketing.

In today’s modern era, the world is moving faster than ever, every organization is running a race of gaining maximum market share, and so as the customers, for their organization’s long-term growth but only those companies who transform themselves according to the need and requirement of the customers are able to achieve success and profit they desire and that’s what exactly said by Theodore Levitt (Head of the Marketing area at the Harvard Business School) in his article “The Marketing Imagination”.

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”

“If we don’t create the market, it doesn’t exist. We don’t bring the product to the consumer; we bring consumers to the product.”