Sm Quiz 1

investing in plant upgrade options A and C and also consolidating the production of 500 models/styles of branded footwear in a single 12-million pair plant in the Asia-Pacific (to only incur the payment of $14 million in production run setup costs one time).

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Footwear International is a multinational manufacturer and marketer of footwear that has 83 companies in 70 different countries. One of these locations is

In choosing your initial geographic market, you should focus your attention on which of the following?

Quality: Nike’s places strong emphasis on the quality of their products by reinforcing their tight measurement on their supplier’s performance. The company has long been known for their superior quality, reliability, and excellent designs. Furthermore, they capitalized on their high quality by investing heavily in marketing initiatives to increase brand loyalty and strengthen consumer confidence, which ultimately increases the consumer utility of their products. Creating a team of Nike Scientists devoted to continuously improving the quality of their products was only one part of their strategy. They also invested heavily in a quality control system known as the InfinityQS, which helps them identify areas of issue and monitor the overall quality of their products. (InfinityQS)

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

B. It is a much larger market with many more buyers than the consumer market

The following are the descriptive statistics for the questions on XYZ Sporting Goods Company’s survey on a potential new shoe product launch. Continuous variables may also contain inferential statistics when needed to compare variables.

There are other footwear’s that provide the same level of comfort and satisfaction such as the shoes designed by Nike, Adidas, Bata etc. as well as sell at a competitive price.

b. The fair value of a liability cannot differ from the amount appearing on the balance

The key economic factor that we have over here that Nike company dose not involve in production in any kind of form , instead; it will design the logo or the format and it’s contracts with several hundred factories around the world to manufacture ( Just Do It ).

* Continued investing in TQM quality control to reduce manufacturing costs of Extreme Kicks’ footwear.

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

The athletic shoe industry will be first analyzed by the Porter’s Five Forces framework. The well-known Porter’s Five Forces is a model that analyzes an industry and helps firms develop a business strategy. The five forces model focuses on six forces that will determine the attractiveness of this industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of suppliers, (5) the closeness of substitutes to an industry 's products, and (6) the power of complement providers (Hill, Jones, & Schilling, 2015).

The firm also made compromises to its approach in some cases by outsourcing its production for shoes that could not benefit from its in-house technology. Most firms in the shoe industry outsourced production as a way to cut production and vendor logistic costs.