SUPPLY CHAIN MANAGEMENT
Team members: Charles Maranga and Daliborka Kresovic Table of Contents
Introduction 1
Discussion 2 Selection criteria --------------------------------------------------------------------------------------------------------------4 Inventory Management Policy----------------------------------------------------------------------------------------------5 Inventory turnover ratio------------------------------------------------------------------------------------------------------7
Seasonal and Generic Sale of Supply Chain 8
Conclusion 9
References 10
Introduction
Dell Inc., is an American multinational computer technology company having its headquarters in
Round Rock, Texas, United States. The company has over 103,300 employees working worldwide to serve the customers and is famous for the variety of products that it provides in the computer hardware sector. The company has a high brand value in the market due to its cost efficient and high quality products. The guarantee conditions provided by the company, for its products, have attracted a lot of customers throughout the world. The company has a huge network of suppliers, retailers, distributors and customers who have contributed their share to the success of the company. The pricing strategy adopted by the company for its highly durable and quality products are giving a tough competition to the big players in the market. Alienware is one of the
few. The industry started a major growth phase in the 1980’s with the production of the personal computer and has grown every since with many new products introduced. Innovations within this industry have had positive rippling effects to outside industries, from manufacturing to banking. While the United States market is fairly saturated and mature, the computer/technology industry is very much in the growth phase on a global basis. The drivers behind this growth are both innovations in technology and especially increased consumer spending in Asia and Africa. The international value of this industry is expected to grow and surpass $620 billion in 2011, roughly a 27% increase from 2006. Dell and HP possess major market share within the computer/technology industry due to brand name loyalty, advanced supply chain management techniques and producing innovating products for an affordable price.
The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market. The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products.
The company’s products are not selling in the market even after making several changes and reforms in the operation process i.e. experiencing difficulty in gaining traction in the market.
Describe briefly the company. What it does? Who are its customers and markets (in general terms)?
It operates and franchises convenience stores around the world. It has been the prominent franchise in
Once our company have passed all the legal limitation that are imposed between the governments, we will be ready to take a step towards the technological aspects of the country. Since this is a country has minimum advancement in regards to computers and other ways of product advertisement, we have partnered with a variety of insurance companies and local investors that will assist in the distribution of our new product.
It always makes sure that quality is of tough class and customer satisfying. After we finalizes the items with its upright integrated production facilities, professional R&D know-how and well established QC system, we take utmost care product with the best quality, consistency and great satisfaction to the clients.
The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.
The company valuates whether the all the proposals received from the manufacturers are sustainable and making sure that they are maintaining the quality of the handmade products and items. On an average they have 1.5 million sellers in their marketplace comprising
Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.
The company produces and supplies goods for people of age groups and some of its key products include food and drinks, household items, electrical appliances, basic clothing, frozen foods, easy to cook meals and even, services including mobile recharge, health plans and insurances. Since the time of its inception in
The large capital requirements to enter the computer industry combined with established brand identities of the current incumbents make barriers to entry high, not to mention the economies of scale and distribution channels that incumbents enjoy which make entry barriers even higher. The current PC incumbents enjoy demand-side benefit of scale in the business sector where PC buyers prefer to buy products from large trusted companies, raising the level of entry barriers.
In 1950 they established their first overseas subsidiary in Great Britain. Now, their global reach serves customers in more than 180 countries and coupled with their dealer locations, they serve more than 500 locations world-wide. This type of global presence is fundamental to their success in the global
sold. The customer did not have to come to a store to buy a computer, and Dell was
The company aims at building long term relations with its suppliers and also investing into more automated production which ultimately help them to produce better quality products at lower cost.