Apple Customer Service Essay

Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

The market is never static and the preferences of the customers keep changing. In this case the executives at Apple must always ensure that the needs of the clients are effectively addressed at all times. In the same way, the industry has become very competitive in the recent past and the organization has to find ways and means of staying ahead of its competitors. In this case, innovation plays a major role in ensuring that new products are constantly produced by the organization.

Steve Jobs vision of a "computer for the rest of us" flashed the PC revolution and made Apple an icon of American business. But some people

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations.

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

You can say that Apple has found a secret recipe for success, combining innovation, quality, style and an outstanding after sale service. Now it’s not so hard to figure out what all the hype is about. They are profoundly dedicated to solving our problems as consumers, while giving us beautifully simple devices

For this case study our group, Group 6, has decided to review Case #12 dealing with Paper Products, Inc. This case study concerns the company PPI and its biggest client, Office Center, Inc. We will begin by considering the major relevant issues in

Apple Inc. has prided itself on product innovation since the company was first founded. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy that has been in play for many years now (Mortensen, 2010). This strategy represents the core of Apple's success over the last several years. In fact, it was this strategy that ultimately led to the development such as the iPad, iPod, and iPhone. Furthermore, Apple has also carved out a unique market niche by creating products with innovative and user friendly designs. The combinations of these factors have created some of the most loyal customers in the entire business world.

The focal point of any organisation is its customers as without them there is no market. Their needs, behaviour and purchasing power have the ability to create new opportunities for the organisation, which in turn increases profitability, but due to them becoming more knowledgeable about products and alternative suppliers, they can also have a negative impact on the organisation’s profitability. (Venter 2014:148; Cant 2013:28). As previously stated Apple has created a demand for its product, by implementing a top down approach – first focusing on the more affluent customers in order to create a desire to have the phone at any cost. Their focus has never been to sell low-cost phones, but rather to sell an experience, which comes at a higher

They are allowed to decide whether to work for five or six days each week. Also, they get satisfactory wages for themselves. Their salaries are decided according to their language background and regions. Normally, tutors from English-speaking countries in Asia earn CA$8 for an hour and the ones from western English-speaking countries earn about CA$24 an hour. The tutors from English-speaking countries in Asia such as Philippine earn less than the ones from Europe or North America. Still, they are happy with that because each hour they work means more than two hundred bucks in Philippine. Anglophone tutors from various places increase their ability to satisfy needs, for the simple reason that they not only get enough people working but also provide consumers with two different levels of services.

Their success is gained from deep insight into customer needs but as evaluation of Apple shows, it is not just external customer insight, e.g. focusing on emotion, but penetrating deep down into eh customer psyche and investigating factors that hook onto eh customer and impel him to purchase that product for life. Apple does this not only targeting itself to the senses but by hitting s deep, elemental need of each and every human.

Although Apple is creating miracles by constantly innovating and vigorously following its state-of-the-art marketing strategy, but there are always chances of improvement. Apple must provide value for the customers because competitors and market trends keep on changing. Apple has to stay alert because if it misses any single minute opportunity within the market, the rivals may take advantage of it. Today, the markets evolve on a daily basis because a tiny aspect of a product, service or technology could revamp the brand and transform the market. In such a case, providing extra value to the existing customers, who are loyal and the new potential customers

In the service sector the product is intangible service. It consists of the bundle features & benefits that have relevance to a specific target of the market. These is a high level of flexible & opportunity to be innovative in designing a product offers the consumers will favor those product that offer the most quality, performance or innovative features manager in these organization focus on the marketing superiors products & improving then overtime however these managers use sometimes caught up in love affair with their product.