P4 Explain the Benefits and Opportunities to the Business of Using Internet Marketing Within the Marketing Mix a Selected Business

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Marketing Mix includes four basic marketing strategies which is called Product, Pricing, Promotions and Placement , The add on three marketing mix will be People , Process and Physical Evidence. They are combine and called the 7Ps which is under the elements of Service Marketing Mix. Working professionals or businesses use these fundamentals to communicate with and reach their planned target market. Marketers manage decisions about each of the 7P's base their decisions on the individuals they want to win board and make into customers. Marketers must first clearly identify each target market before they can build up marketing strategies.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

ASOS has been increasingly successful through marketing their products and brands online without the facility of a physical store like rivals such as Topshop and River Island. There are a number of factors which have contributed to ASOS 's success including no limitations on space to display items; the website is easy to navigate around; it 's accessible 24

For Asos, the perception of the product is about the quality, the variety, the fashionability and the price of the clothes. As the largest online fashion and beauty retailer, the 3rd most popular website for buying clothes, Asos stands for “As Shown on Stage” and fashionability. Meanwhile, Asos is developing a plan to control products quality as soon as they are made (Asos plc, 2014).

The marketing mix is what most marketing people call "the 4 P's" and it consists of Product, Price, Place, and Promotion. "Some people will increase the marketing mix to the "five P's", to include people. Others will increase the mix to "Seven Ps", to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher, 2000). The marketing mix is a very important aspect of any marketing strategy and contains "the controllable variables the company puts together to satisfy the selected target group" (Perreault and McCarthy, 2004, Ch 2).

In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the demand. The marketing mix should also meet or exceed the goals of that company.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Marketing mix is the set of marketing tools that the company uses to achieve its marketing objectives in the market.

The principal contribution made by marketing to the achievement of objectives is via the marketing mix. In fact, this strategy develops products and services to meet the needs of target groups, communicating their benefits to target audiences and ensuring that they are available in the right time. The marketing mix is a convenient framework for satisfying customers ' needs

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.

According to Kotler et al. (2005), the term marketing mix indicates all of the marketing activities which are applied by the company for an individual range of services at the target market. The traditional instruments of the marketing mix are the 7 P’s of Marketing. Those are product, price, place, promotion, people, process and physical evidence. In the following paragraphs the marketing mix will be applied to the St Patrick’s Festival in Birmingham.

Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market