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Midterm Review Essay

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MComm100
–
Mass
Communication
in
Society

Midterm
Review
–
12th
Ed

(Chapters
1
–
9)
 Understand
the
definition
of
‘encoding’

What
is
‘negative
feedback’?

Characteristics
of
a
mass
communication
audience

What
is
a
‘media
vehicle’?

Characteristics
of
mass
communication
organizations

What
vehicles
have
increased
the
mobility
of
the
mass
media?

Trust
in
the
media
is
considered
what?

Definition
of
‘surveilance’

with
regard
to
individual
media
use

Consequences
of
relying
on
mass
media
for
interpretation

Definition
of
the
socialization
function

Which
media
is
devoted
primarily …show more content…

Which
types
of
retailers
are
most
important
to
the
record
industry?

What
is
the
function
of
an
“A
&
R”
person
with
the
record
industry?

Advantages
of
multitrack
recording

Attributes
of
the
mass
communication
audience
in
general

Factors
that
are
making
traditional
mass
media
business
models
obsolete


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What
is
meant
by
the
term
“everything,
everywhere’?

First
medium
to
use
digital
communication

Know
the
characteristics
of
television

Consequences
of
the
digital
revolution

Know
features
of
the
mobile
media

The
first
tool
for
social
media
was
what
vehicle?

Advantages
of
‘jazz
journalism’

What
is
the
Audit
Bureau
of
Circulation?

Who
was
Marconi
and
what
did
he
accomplish?

The
network
that
was
originally
part
of
the
NBC
Network

The
biggest
problem
facing
online
radio
is
what
issue?

The
most
prevalent
listening
venue
for
Satellite
radio

What
is
a
format
with
regard
to
broadcasting?

Features
of
National
Public
Radio
(NPR)?

What
was
the
significance
of
the
‘nickelodeon’
around
1900?

Significance
of
the
‘jukebox’
during
the
1920’s

Era
when
rock
music
became
part
of
the
counterculture


Required
Midterm
Essay
Questions

(50
points
each)


1. The follow question is one of two to be answered for the midterm.
- Be

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