Media Rationale And Publicity Essay

Thank you for reminding me that I completely forgot about media advertisements. First of all, it will start with many people knowing the university.

Advertising in the media has been a dominant feature in American culture since the early 20th century, connecting products and lifestyles as well as services and states of mind to tell society that happiness and satisfaction can be purchased. It promotes a worldview that stresses the individual and private life while being mainly about selling, telling us that the market relations of buying and selling are the appropriate forms of social relation, overall promoting a culture of consumption. The belief system of capitalism is most associated with advertising because of their values of freedom and independence. Advertising relates to ideologies of the media concerning the worldview of the powerful and contradictions that dispute the worldview. Most ads feature dominant ideology, displaying glamor and power while normalizing the upper and middle class to make the people subconsciously or consciously feel the need to buy things. Normalization also applies to advertising as many ads continuously depicts a similar message to emphasize what society should think is 'normal.' Advertising however, likes to use humor and irony to depict the same massages of freedom while contradicting what society holds as 'normal.' Southern Comfort's ad campaign and slogan 'Whatever's Comfortable' features an ad containing a heavy set man in a speedo cruising down the beach. This ad is relevant to individuality and private life and is depicted ironically through the perspective of the middle class

Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda, and to define it better, the authors of the book, “Propaganda and Persuasion” state propaganda as the following, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the

The photo is stating that driving alone supports Hitler and brings him closer to America, and car-sharing is the solution to stop that. In the picture, it shows a man driving with a silhouette of Hitler and displayed at the top is the slogan “When you ride alone, you ride with Hitler” . This is an example because they show that it’s wrong to drive alone, and the slogan supports the picture by saying “riding alone is the equivalent to riding with Hitler”. The picture also displays the types of propaganda, fear and transfer. They use fear by placing him next to the driver’s seat, and they use transfer by using his image to encourage viewers to go to car-sharing clubs. It is important to understand propaganda in the advertisement because propaganda

You can detect media bias through any type of advertisement or broadcast, from televisions, radios, posters, and billboards. when you feel that the advertisement is trying to persuade you to think or act a certain way about a specific situation or group, then that is media bias. You can detect propaganda when the information giving on the advertisement is trying to influence you to be with or against something. Or if it is an item that can be bought or sold, the advertisement will use propaganda to try to persuade you to buy it. The advertisement would say things like “DO YOU WANT YOUR HOUSE CLEAN AND SPOTLESS, LOOKING BRAND NEW? WELL, BUY THIS CLEANING KIT AND WATCH YOUR HOUSE TRANSFORM INTO YOUR DREAM CLEAN CASTLE.” Also, you see propaganda

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

Very few viewers of adverts decode images passively. Marita Sturken and Lisa Cartwright argue that there are very few viewers who decode images passively because there is no mass culture. This is because each viewer has different contexts and social backgrounds meaning that the images they view can be decoded in various ways because of their frame of reference and background. However the subject of how audiences decode and view media including advertising can be seen in various different perspectives particularly with Karl Marx and Louis Althusser who have similar but different theories around audiences as passive and active parts of the decoding process. Through Stuart Hall also we can understand the different ways audiences can receive a advert.

the children that are likely to want the product or whether to mail the parents

The new kinds of technologies were also used for shrinking the problems of media portrayal of sex and violence. The technologies that the media have includes the Social Networking sites, such as Facebook, Instagram and other interactive websites. These Social Media websites were used to reach the sexual health audiences for mobile target audiences. The sexual health message of media technologies could make awareness for minimizing the problems of portrayal of sex and violence.

Can the media really persuade you into thinking a way about a person you have not even meet? The media can make influence you into thinking a certain way about some and also influence a choice that you could have to make about them that could change their life forever. To prove this I have researched into articles that could help me prove that the media can influence these things.

If we are looking at pages of newspapers or an online news website, it is not always shown to the audience as what is newsworthy but more about what can catch the eye of the reader first. Page designers for these newspapers and news websites design these pages to catch the eye of the reader, to make it seem a lot more desirable to its particular audience. “Often page designers use this fact to their advantage to create a publication which is highly accessible, engaging and desirable for their particular audience to read.” (Layton 2011, p.97) In my analysis I will be compare the Australian Newspaper Herald Sun to the South African Newspaper the Cape Argus.

TV advertisement has been a way of reaching people since the 1920s. Today is no different as Donald Trump reaches out in multi-medias to try and gain support for his presidential campaign this year. Trumps first advertisement is titled “Motherhood”, and rightfully so. It talks about what he plans to do to help mothers further their careers, while raising children. In this ad his daughter, Ivanka Trump (who has two kids of her own) is the spokesperson. “Epic”, the second advertisement, is clips of news casts, interviews, rallies, and campaigns pieced together to promote the image and the mass support of Donald Trump. This advertisement was made earlier in the race and has a very broad over view of what policies he is planning to use to “Make America Great Again”. While both advertisements shed light on the candidate’s campaign and his future policies, the “Motherhood ad focuses on the future of American mothers and building new opportunities for them, so they aren’t limited to being housewives, and the Epic ad is geared towards his policy of immigration, and mostly his triumph of gaining supporters across the country.

Malcolm X said,“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” Advertisements (ads) have been circulating in society since the 1800s. Their purpose informs and updates people of new inventions, products, and ideas that are on the rise, to become a well-rounded and informed person in the world of marketing. According to CBS news, the average person views five thousand advertisements daily. The Consumer Financial Protection Bureau states that the marketing cost on the amount of advertisements adds up to 17 billion dollars per year in America. CNBC news conveys America as the country that spends the most money to expand company brands. Product endorsement involves the use of propaganda; Anne McClintock said that propaganda, a systematic effort to guide and manipulate people's opinions, does not concern truth. Advertisements show the product but propaganda enhances the value with charm and sells the product. Propaganda was practiced to help unify nations, build armies, expand prejudice, advance patriotism, and encourage individual greatness. Modern use of propaganda includes the intention of increasing a company’s profit or income. There are seven different types of propaganda: name calling, glittering generalities, transfer, testimonial, plain folks, card stacking, and bandwagon. For example, Pure leaf Tea, a corporate company,

What is the basic purpose of advertising? The answer would be persuasion. Advertising is the researching and collecting of data in order to meet the needs of consumers through forms of direct selling, social media, and personal selling. How are we supposed to be Christians and in a worldly field and can these two extremes work? The answer to this is Yes. We are first and foremost called to be Christian than our profession second. In Roman 12:2-3 states, "And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God." This contributes to the point that Christians are not supposed to be of this world because our principles are different; because we know who we will have to answer to at the end of his life. Christians have to make sure that the will of God is being fulfilled. Every decision that one does must reflect what would Jesus do, or how can Christ be glorified through my actions.

In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals.