Marketing, customer value and the relationship between the two

Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

Kotler, P., & Keller, K. (2016). Marketing Managment, 15th Edition. Upper Saddle River: Pearson Education, Inc.

Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)

Pride, W. M., & Ferrell, O. C. (2015). Marketing 2016 (18th ed.). Independence, KY: South-Western College Publishing. ISBN:

MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND PRACTICAL EXAMPLES, EXAMINE THE EXTENT TO WHICH CREATING VALUE TO CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY.

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the buyer behaviour directed at its associated consequences on society and consummation of exchange.

As it was said earlier marketing is a process of creating a profitable relationship with the customer which includes value creation and proper presentation.

The purposes of this essay are to emphasis on the importance of marketing to company, explanation of the concept of customer value and how the connection of customer value and marketing is adopt by the company. In particular this essay will focus on the example of the new Fitbit Alta, an activity tracker wristband than released in March 2016. The discussion of the concept of marketing and customer value will contain discussions in relation to the presumption that marketing is an ongoing process of facilitating information and resources to create value for customer and the organization in conjunction with the fundamentality of the use of customer value to assist in the marketing of the Fitbit Alta.

The first computers origintaed for home use were only sold in kit form to technical enthusiasts who did their own assembly. At that time, the firm offering these kits would likely be in the ........... era.

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Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return ( satisfying customer needs

satisfaction is at the heart of modern marketing thinking, concepts and practice. This can be

Marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 6

American Marketing Association (AMA) describes marketing as the set of actions and processes within the company that generate, communicate and deliver offers that have some sort of value for the customers and the general public (link to source). Dr. Philip Kotler provides another description for the marketing and defines it as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit" (link to source). Marketing helps to recognise unsatisfied customer needs. It also outlines the potential market with profit and designs suitable products for it.